Your chance to win a ₹10,000 Amazon gift card with our Forums contest!
In the spirit of giving, we’re asking our Seller Forums members to reply and share pearls of wisdom you’ve learned from other Amazon sellers. Give the gift of knowledge and share the best advice you’ve received from another seller for a chance to win 1 of 10 ₹10,000 Amazon gift cards!
We're accepting responses on this thread until 11 December, at which point 10 lucky respondents will be randomly drawn and awarded ₹10,000 in Amazon gift cards. We will notify the potential prize winners via their Seller Central account, and post the winner’s usernames on Forums. See Terms and Conditions.
Your chance to win a ₹10,000 Amazon gift card with our Forums contest!
In the spirit of giving, we’re asking our Seller Forums members to reply and share pearls of wisdom you’ve learned from other Amazon sellers. Give the gift of knowledge and share the best advice you’ve received from another seller for a chance to win 1 of 10 ₹10,000 Amazon gift cards!
We're accepting responses on this thread until 11 December, at which point 10 lucky respondents will be randomly drawn and awarded ₹10,000 in Amazon gift cards. We will notify the potential prize winners via their Seller Central account, and post the winner’s usernames on Forums. See Terms and Conditions.
177 replies
Seller_MYbOtmcijKJBq
One of the best pieces of advice I received from a fellow Amazon seller was to focus on storytelling rather than just selling. Here’s how I applied this to my premium ayurvedic skincare brand, Ayuranic:
Highlighting heritage and benefits: I emphasized the rich traditions of Ayurveda in my product descriptions, explaining how ingredients like Multani Mitti, rose petals, and neem powder have been trusted for centuries to enhance natural beauty.
Creating emotional connections: Instead of simply listing features, I shared the why behind my products—how they solve problems and provide a natural, safe solution for skincare.
Leveraging video content: I introduced videos showing the care and precision in making my products, as well as real customer testimonials to build trust.
Building customer loyalty: These changes helped me connect with customers on a deeper level, turning one-time buyers into loyal customers who genuinely appreciate my products.
This advice reminded me that people don’t just buy products—they buy stories, trust, and value. It transformed my Amazon business, and I’m truly grateful for that wisdom.
To anyone starting out:
Listen to your customers.
Honor your brand’s uniqueness.
Focus on creating an emotional connection through your listings,it’s worth the effort!
Seller_7CcLnmeqB3Rcx
Focus on Building Value Before Chasing Sales.
The best advice I ever received from a fellow Amazon seller was: “The key to long-term success is creating value for your customers first.”
Here’s how I implemented it:
Understand Your Customer’s Needs: I started using customer reviews—not just for my products, but also for competitors'—as a goldmine of information. Understanding what customers loved or struggled with allowed me to tweak my product offerings and listings.
Enhance Listings for Clarity and Trust: Clear, professional images and an honest, compelling A+ content section made my listings stand out. This advice taught me to stop overselling and start educating the customer on how my product solves their problem.
Prioritize Quality and Transparency: By investing in product quality and offering stellar customer service (like prompt responses and genuine resolutions), I not only improved my ratings but also built loyal customers who came back and recommended my brand.
Engage with the Community: Participating in forums and learning from the challenges and successes of other sellers opened doors to strategies I would have never discovered alone.
Results:
Focusing on value allowed me to organically build trust, leading to better reviews, repeat purchases, and even a noticeable increase in conversions on sponsored ads. This advice turned my approach from being just about selling products to building a brand people can rely on.
Seller_jdGFmKP6EAgy7
One of the most valuable pieces of advice I’ve received from a fellow Amazon seller is to treat every customer interaction as an opportunity to build trust and showcase your brand’s professionalism.
For instance, when handling claims or disputes—especially unjust ones like false damage reports or non-receipt allegations—I’ve learned to respond with a calm, empathetic tone while staying firm about the facts and policies. Instead of viewing these moments as setbacks, I see them as chances to turn potential misunderstandings into positive outcomes.
This mindset has not only helped resolve issues amicably but has also led to some of the best feedback I’ve received, with customers appreciating the quality of communication and care. It’s a reminder that patience, clarity, and a genuine willingness to help can leave a lasting impression.
Thanks and Regards,
MUMBAI BOOK CENTRE.
Seller_HyzWNBxyTwWpL
The Greatest Piece of Advice i have got from a Co - Seller is that.
1. Optimize Your Product Listings
High-Quality Images: Use multiple, high-resolution images showcasing your product from different angles. Follow Amazon's image guidelines.
Detailed Descriptions: Highlight features, benefits, and specifications clearly. Use bullet points for easy readability.
Keywords Optimization: Research relevant keywords using tools like Helium 10 or Jungle Scout, and incorporate them into your title, description, and backend search terms.
2. Competitive Pricing
Dynamic Pricing: Use tools to monitor competitors' pricing and adjust accordingly.
Discounts and Deals: Run limited-time offers like Lightning Deals, coupons, or discounts during sales events (e.g., Great Indian Festival, Prime Day).
Free Shipping: Offer free or low-cost shipping to attract more buyers.
3. Leverage Amazon Advertising
Sponsored Products: Use pay-per-click (PPC) ads to improve product visibility.
Brand Campaigns: If you own a brand, use Sponsored Brands ads to showcase your product range.
Amazon DSP: Retarget customers who’ve viewed your products.
4. Build Credibility and Ratings
Customer Reviews: Encourage happy customers to leave reviews. Avoid fake reviews as they can lead to penalties.
Respond to Queries: Address customer questions on your product listing promptly to improve trust.
Quality Assurance: Minimize negative reviews by ensuring your product matches the description and is defect-free.
5. Expand Product Range
Identify trending or high-demand products in your niche using tools like Amazon’s Best Seller Rank and expand your portfolio.
6. Use Fulfillment by Amazon (FBA)
Faster Shipping: Products fulfilled by Amazon enjoy Prime eligibility, leading to higher sales.
Inventory Management: Amazon handles storage and shipping logistics, reducing your operational burden.
7. Participate in Amazon Events
Sign up for Amazon sales events and promotional activities to leverage the platform’s marketing push.
Use Amazon Launchpad if you have innovative or new products.
8. Market Outside of Amazon
Social Media: Promote your Amazon store and products on platforms like Instagram, Facebook, and YouTube.
Influencers: Collaborate with influencers to drive traffic to your listings.
Email Marketing: Send targeted emails to your customer base with Amazon links.
9. Monitor Performance Metrics
Track your sales, conversion rates, and traffic using Amazon Seller Central’s dashboard.
Identify underperforming products and optimize or replace them.
10. Adapt to Regional Preferences
Understand cultural preferences and trends specific to India. For example, offering products that cater to festivals, regional tastes, or seasonality.
By combining these strategies and continuously analyzing performance, you can effectively scale your Amazon sales in India.
Seller_4lJyQGBd9T6VP
Hi,
I have been using Amazon.in for a long time now and i have got to learn that the world is your market and you can always find a perfect match for your product!
Also, Some other insights which can be helpful are:
Optimize Listings: Use clear, high-quality images and product descriptions in English and regional languages to connect with local customers.
Competitive Pricing: Stay on top of market trends and offer deals, discounts, and promotions to attract price-sensitive shoppers.
Focus on Reviews: Encourage feedback from customers, and respond to negative reviews quickly to build trust and improve your reputation.
Use Amazon Ads: Boost visibility with Sponsored Products and Sponsored Brands ads, targeting your best-sellers or new products.
Thank You :) Have a good day
Seller_GmfggIW2s2CDN
my advice is to follow the help sections on seller central. Most queries are easily answered and one can easily get a resolution from similar experiences of other sellers
Seller_GmfggIW2s2CDN
seller forums and seller university are very helpful tools
Seller_kkiHKLeIJko0D
1. We should maintain the quality of products listed to attract the buyers.
2. We should always sell genuine products on Amazon so that the customers' trust and faith be maintained.
3. We should always adhere to the Amazon policy and guidelines so that we can create and gain happy customers to buy our products repeatedly.
4. We should always think buyers' perspective so that he/she could get most genuine products at a very reasonable price and hence less change of return or replacement.
Thanks and Regards
AsaKart Retails
Seller_Gc8bRIrtuE52I
Quality, keeping inventory and on time delivery
Seller_As7D8MYU1lchF
पिछले 6 वर्षों में, मुझे कई अनुभवी विक्रेताओं से सीखने का सौभाग्य मिला है, और मुझे जो सलाह मिली है उसके लिए मैं अविश्वसनीय रूप से आभारी हूं। यहां कुछ बेहतरीन युक्तियां दी गई हैं जिनसे मुझे अमेज़ॅन पर आगे बढ़ने में मदद मिली है:
1. जो काम करता है उस पर ध्यान दें और उसे निखारते रहें। शुरुआत में, मैंने ढेर सारे नए उत्पाद जोड़ने की कोशिश की, लेकिन सबसे अच्छी सलाह यह थी कि उन उत्पादों पर ध्यान केंद्रित किया जाए जो पहले से ही अच्छा प्रदर्शन कर रहे हैं। लिस्टिंग को अनुकूलित करके, कीवर्ड में सुधार करके और लक्षित विज्ञापन चलाकर, मेरे सर्वोत्तम उत्पादों ने लगातार विकास प्रदान किया।
2. ग्राहक यात्रा को समझें. एक अनुभवी विक्रेता ने मुझे ग्राहक की तरह सोचने की याद दिलाई। यह जानने से कि वे उत्पादों की खोज कैसे करते हैं और उनकी समस्याएँ क्या हैं, मुझे अपनी लिस्टिंग को बेहतर बनाने और उन्हें अधिक आकर्षक बनाने में मदद मिली। स्पष्ट उत्पाद विवरण और मेरी लिस्टिंग में सामान्य प्रश्नों के उत्तर जैसे सरल परिवर्तनों ने बहुत बड़ा अंतर ला दिया।
3. इन्वेंट्री में हमेशा शीर्ष पर रहें। इन्वेंट्री स्तरों का प्रबंधन एक गेम-चेंजर था। एक अन्य विक्रेता ने हमेशा स्टॉक रखने के महत्व को साझा किया, खासकर व्यस्त समय के दौरान। मैं अब अमेज़ॅन के टूल का उपयोग करके रुझानों को ट्रैक करता हूं, यह सुनिश्चित करते हुए कि Q4 जैसे व्यस्त सीज़न के दौरान मेरा स्टॉक कभी खत्म न हो। इससे बिक्री में कमी नहीं आई और मेरी रैंकिंग ऊंची बनी रही।
4. ग्राहक प्रतिक्रिया आपका मार्गदर्शक है। मैंने वास्तव में अपने ग्राहकों की बात सुनने का महत्व सीखा। केवल बढ़िया समीक्षाएँ प्राप्त करने पर ध्यान केंद्रित करने के बजाय, मैंने फीडबैक पर ध्यान दिया। उत्पाद सुधार के लिए नकारात्मक समीक्षाएँ अक्सर सबसे मूल्यवान होती थीं, और इन चिंताओं को दूर करने से ग्राहक खुश होते थे और रेटिंग बेहतर होती थी।
5. अपने लाभ के लिए अमेज़न के कार्यक्रमों का उपयोग करें। एक साथी विक्रेता ने मुझे एफबीए और प्राइम डे डील जैसे अमेज़ॅन के कार्यक्रमों का पूरा लाभ उठाने के लिए प्रोत्साहित किया। एफबीए का उपयोग करने से मुझे पूर्ति को सुव्यवस्थित करने और अपने व्यवसाय को बढ़ाने पर ध्यान केंद्रित करने में मदद मिली, जबकि प्राइम डे जैसे प्रचारों में भाग लेने से बिक्री में भारी वृद्धि हुई।
6. धैर्य और निरंतरता प्रमुख हैं। मुझे जो सबसे अच्छी सलाह मिली है उनमें से एक है धैर्य रखना। अमेज़ॅन पर सफलता रातोरात नहीं मिलती, लेकिन निरंतरता का फल मिलता है। अपनी रणनीतियों में लगातार सुधार करके, ग्राहक सेवा में सुधार करके और प्रतिबद्ध रहकर, मैंने एक स्थिर व्यवसाय बनाया है जो साल दर साल बढ़ता जा रहा है।
अमेज़ॅन पर बिक्री करना एक अविश्वसनीय यात्रा रही है, और मैं साथी विक्रेताओं से प्राप्त ज्ञान और समर्थन के लिए बहुत आभारी हूं। मुख्य उपाय यह है कि ग्राहक अनुभव पर ध्यान केंद्रित करके, अपनी लिस्टिंग को अनुकूलित करके और सुसंगत रहकर, आप एक दीर्घकालिक, संपन्न व्यवसाय बना सकते हैं। इस अद्भुत बाज़ार में हम सभी के लिए और अधिक सफलता है!
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