FMB sales declining today
Woke up this morning and checked my Amazon Seller app—normally, I’d have a few hundred in sales by now, but I was still at $0. By the end of the day, I barely hit $300. I also noticed I lost the Buy Box to FBA sellers, even though my account still shows as eligible for featured offers. Is this just happening to me, or did something change today where FBA is now winning the Buy Box over FBM?
FMB sales declining today
Woke up this morning and checked my Amazon Seller app—normally, I’d have a few hundred in sales by now, but I was still at $0. By the end of the day, I barely hit $300. I also noticed I lost the Buy Box to FBA sellers, even though my account still shows as eligible for featured offers. Is this just happening to me, or did something change today where FBA is now winning the Buy Box over FBM?
2 replies
Seller_CW0P5hgbsiqWX
OP: "Is this just happening to me, or did something change today where FBA is now winning the Buy Box over FBM?"
There is nothing wrong. We only sell FBM and the buy box comes and goes daily over our many offerings.
The Featured Offer (Buy Box) is not a right or a given. It is like the old Clairol TV commercial used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
In addition, Amazon uses this as a ploy to entice sellers to use FBA but remember this. There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it and then complain when they do not. However, when a seller is disappointed with the loss of the featured offer, they seem to forget, another seller is happy with that loss, because it is their gain.
Manny_Amazon
Hello @Seller_MNkAvjVBfUd8r,
To give customers the best possible shopping experience, sellers must meet performance-based requirements to be eligible to compete for Featured Offer placement. This means that not all sellers may be eligible for the Featured Offer.
If you can provide your case ID related to requesting to become Featured Offer, I'll review the details and see if there's anything that can be done to be eligible for the Featured Offer.
Please note that Amazon does not guarantee Featured Offer selection for any seller and I won't be able to provide any details on how this selection is determined beyond the information provided in the Become the Featured Offer help page.
Regards,
- Manny
