Sold By Amazon.com - Price too low
I have a product listing, B072BFXFWF, that shows Amazon.com as a seller but they are selling at much lower than MAP pricing. How do I report this and get them to sell at no less than MSRP, $59.99?
41 replies
Seller_eyq5Q5mIyV5gu
Unfortunately, Amazon does not have to follow MAP pricing. I remember reading it in one of their terms somewhere.
If you are a part of brand registry you should be able to get whoever is selling to Amazon out of Vendor Central. (As the brand owner you should have full control of whether or not you sell on Vendor Central.)
We have both a seller and vendor account and no one else is able to sell our brand through vendor except for us.
Jim_Amazon
Hello @Seller_iFQmL8E1ShCXj
Do you or have you ever had a vendor/retail relationship with Amazon where you're selling your products directly to Amazon?
-Jim
Seller_B9umWv0jMUAxK
You will need to do a comprehensive analysis of all of your distributors and wholesalers. I would start with distributors since they order the largest quantities. Send an email out to everyone with an open account reminding them of MAP policies and to ensure their customers are following the MAP restrictions. Wait a few days.
Then, (assuming Amazon does not raise their prices) demand each distributor to turn over a list of purchasers including Name, DBA, Business Address, Ship-to Address, Batch Numbers, Qty Ordered, and Cost. One of them will most likely have Amazon.com or one of their many affiliated LLCs.
Alternatively, you can have your lawyer communicate with Amazon's legal department. Have your lawyer inform them that they are violating MAP policies and may be subject to *insert whatever penalties are in your contract here*.
If you don't have strong MAP policies in your distributors and wholesaler contracts (including enforcement mechanisms and responsibility for downstream use), you are screwed. You should contact a lawyer and get this setup ASAP.
Seller_lCX40xAkSs1xm
Amazon does not respect MAP unless you are doing over $250m/year in vendor sales with them.
