Urgent Assistance Required for Brand Approval
Dear Amazon community,
I am writing to urgently request your assistance with the approval of my brand. Despite being the manufacturers and trademark owners, our applications have been repeatedly denied. The case IDs for these applications are 15845168161, 15844959221, 15778335751 and 15828987331
As a result, different sellers are currently selling our products on Amazon, I kindly request your immediate attention to this matter and assistance in resolving the approval process.
Thank you for your prompt attention and support.
Urgent Assistance Required for Brand Approval
Dear Amazon community,
I am writing to urgently request your assistance with the approval of my brand. Despite being the manufacturers and trademark owners, our applications have been repeatedly denied. The case IDs for these applications are 15845168161, 15844959221, 15778335751 and 15828987331
As a result, different sellers are currently selling our products on Amazon, I kindly request your immediate attention to this matter and assistance in resolving the approval process.
Thank you for your prompt attention and support.
6 replies
Sandy_Amazon
Hi @Seller_wtzoxStMLCEmI
My name is Sandy from the Community Manager team here on forums.
I see 2 reasons to why your brand registry could have been declined.
First, I see that you are not the trademark owner and you have authorization from the Trademark owner to represent the brand. Typically Brand Registry asks for the Trademark owner to apply and after they have enrolled, to assign agents specific selling or protection roles within brand registry. Please check the eligibility guidelines.
Second, depending on the situation, Brand Registry typically does not disclose a lot of information around the denial reason as per their policy. However, I have worked on many seller cases with Brand Registry here and have some insights/ potential reasons that may help.
Typically when sellers receive this messaging it could mean 2 things:
- The seller themselves has engaged in abusive conduct
- The trademark/brand is abusive.
For 1. If sellers have been selling for awhile, some sellers will have Account Health metrics they will need to work on, or have other selling accounts they opened in the past/present that in bad standing. (deactivated, terminated, not meeting account health metrics, unresolved claims, etc.)
If you are a new seller and do not fall under all things listed in 1, the reason for decline could be for reason 2.
For 2. Trademark reason, if sellers are working with an attorney or agent that violates United States Patent and Trademark Office (USPTO) rules and policies, this will prevent you from enrolling in Brand Registry.
If you’re working through an intermediary, rather than directly with a U.S. licensed attorney, to seek a U.S. trademark registration or enrollment into Brand Registry, your application may be subject to additional investigation by Amazon and the USPTO.
Please check whether your attorney is a subject to an Order for Sanctions from the USPTO or listed on Potentially Misleading Solicitations. If you’re concerned about the validity of your application or the conduct of involved parties, please consult with a new private U.S. attorney to review your application.
If you review 2 and are sure that your attorney is not sanctioned by USPTO or Amazon, please appeal your case and apply again.
Sandy
