Why is Amazon so terrible at this?
Amazon should be world-class in keeping valid, authentic product listings ACTIVE.
If Amazon's current policies were effective, then these listings would be active.
Case in point: Micro Machines. Everyone knows what they are - small toy reproductions of various cars, trucks, spaceships and such. They were big in the 80's and had a small resurgence in 2022-2023 - Amazon had several exclusive Micro Machines sets, mostly sold out (from Amazon anyway) but they still pop up from time to time. The listings still say "Amazon Exclusive" even though they are all 3rd party sellers now. For some reason, Amazon never made listings for many of the sets that came out in '22-'23, leaving that job to 3rd party sellers such as myself. One curious thing I ran into was that the system would not let me use the word "Chevrolet" in the listings for the sets that actually had Chevrolet cars in them - I could use "Camaro" or "Corvette" but not Chevrolet. This was in spite of the fact that one of the Amazon exclusive sets was for a Micro Machines Transformers Bumblebee playset, which was a Chevrolet Camaro that opened up into a playset, and the listing uses the word "Chevrolet" many times. But when I used it, Amazon would take the listing down as a "Suspected Intellectual Property Violation" until I removed the word "Chevrolet." I had the same problem with the word "Ford" but not "Silverado." I also couldn't use "Range Rover" but "Land Rover" was ok - at least it WAS ok, until now apparently. Now I have a new "Suspected IP Violation" for "Land Rover" - but this time it's not just for using the name "Land Rover", it's because the "Land Rover" logo is on the package of the toy.
Why doesn't Amazon keep track of the licensing on these items? These are authentic toys, fully licensed, and Amazon seems to have record of some of the licensing - it will allow the use of many car names and many car manufacturer names, so why not all of them that are licensed? And no, neither the manufacturer nor the licensors are going to share their licensing agreements with me in order for me to upload them to Amazon, which is what Seller Support keeps saying to do. Again, if that policy of making 3rd party sellers upload licensing agreements was effective, these listings would be active right now. Not effective!
Is there any way for a mod to send this issue to someone who can actually fix this problem? Case number 17455369391 for ASIN B09V1W3KSM. Just find the person who typed in their spreadsheet to allow the use of Transformers, Pontiac, Cadillac, Jaguar, GM, Bugatti, Star Wars, Star Trek, and many others in conjunction with the brand name attribute "Micro Machines" and tell them to add "Land Rover," "Chevrolet," and "Ford" to their list.
It's amazing to me that Amazon has a system that can detect the Land Rover logo on a toy package and take the listing down, but they can't update their system to recognize that the product is authentic and fully licensed.
Why is Amazon so terrible at this?
Amazon should be world-class in keeping valid, authentic product listings ACTIVE.
If Amazon's current policies were effective, then these listings would be active.
Case in point: Micro Machines. Everyone knows what they are - small toy reproductions of various cars, trucks, spaceships and such. They were big in the 80's and had a small resurgence in 2022-2023 - Amazon had several exclusive Micro Machines sets, mostly sold out (from Amazon anyway) but they still pop up from time to time. The listings still say "Amazon Exclusive" even though they are all 3rd party sellers now. For some reason, Amazon never made listings for many of the sets that came out in '22-'23, leaving that job to 3rd party sellers such as myself. One curious thing I ran into was that the system would not let me use the word "Chevrolet" in the listings for the sets that actually had Chevrolet cars in them - I could use "Camaro" or "Corvette" but not Chevrolet. This was in spite of the fact that one of the Amazon exclusive sets was for a Micro Machines Transformers Bumblebee playset, which was a Chevrolet Camaro that opened up into a playset, and the listing uses the word "Chevrolet" many times. But when I used it, Amazon would take the listing down as a "Suspected Intellectual Property Violation" until I removed the word "Chevrolet." I had the same problem with the word "Ford" but not "Silverado." I also couldn't use "Range Rover" but "Land Rover" was ok - at least it WAS ok, until now apparently. Now I have a new "Suspected IP Violation" for "Land Rover" - but this time it's not just for using the name "Land Rover", it's because the "Land Rover" logo is on the package of the toy.
Why doesn't Amazon keep track of the licensing on these items? These are authentic toys, fully licensed, and Amazon seems to have record of some of the licensing - it will allow the use of many car names and many car manufacturer names, so why not all of them that are licensed? And no, neither the manufacturer nor the licensors are going to share their licensing agreements with me in order for me to upload them to Amazon, which is what Seller Support keeps saying to do. Again, if that policy of making 3rd party sellers upload licensing agreements was effective, these listings would be active right now. Not effective!
Is there any way for a mod to send this issue to someone who can actually fix this problem? Case number 17455369391 for ASIN B09V1W3KSM. Just find the person who typed in their spreadsheet to allow the use of Transformers, Pontiac, Cadillac, Jaguar, GM, Bugatti, Star Wars, Star Trek, and many others in conjunction with the brand name attribute "Micro Machines" and tell them to add "Land Rover," "Chevrolet," and "Ford" to their list.
It's amazing to me that Amazon has a system that can detect the Land Rover logo on a toy package and take the listing down, but they can't update their system to recognize that the product is authentic and fully licensed.
