Need Help Updating Brand Name on a Bestselling Handmade Product Listing
Hello Amazon Handmade Seller Community,
I'm reaching out for guidance on how to update the brand name on one of our bestselling product listings under the Amazon Handmade category. When we initially listed our product, we had not completed the brand registry process and marked the product as "brandless." The product is now listed under "Handmade" instead of our registered brand name, WoodnChic Co.
We are eager to update this to our official brand name for several important reasons:
1. To take advantage of Amazon Attribution and similar marketing campaign benefits.
2. To maintain the substantial positive reviews we have received under our brand name, enhancing brand credibility.
3. To leverage the audience we’ve built around this product, which is our top seller, for better targeted promotions and brand recognition.
Could anyone guide us through the process of updating our brand name on an existing listing? Any tips on navigating this with minimal disruption to our current sales and reviews would be greatly appreciated.
Thank you in advance for your help and suggestions!
Best regards,
Mehmet
Need Help Updating Brand Name on a Bestselling Handmade Product Listing
Hello Amazon Handmade Seller Community,
I'm reaching out for guidance on how to update the brand name on one of our bestselling product listings under the Amazon Handmade category. When we initially listed our product, we had not completed the brand registry process and marked the product as "brandless." The product is now listed under "Handmade" instead of our registered brand name, WoodnChic Co.
We are eager to update this to our official brand name for several important reasons:
1. To take advantage of Amazon Attribution and similar marketing campaign benefits.
2. To maintain the substantial positive reviews we have received under our brand name, enhancing brand credibility.
3. To leverage the audience we’ve built around this product, which is our top seller, for better targeted promotions and brand recognition.
Could anyone guide us through the process of updating our brand name on an existing listing? Any tips on navigating this with minimal disruption to our current sales and reviews would be greatly appreciated.
Thank you in advance for your help and suggestions!
Best regards,
Mehmet
8 replies
priscilla_amazon
Hi Mehmet, @Seller_Kl1JkiG0ro8Q9 !
Thank you for contacting us!
We just shared this concern with our team internally and they will contact you.
Thank you,
Priscilla
Seller_Kl1JkiG0ro8Q9
Hi Guys,
The problem we had was solved. Finally our product is listed under our brand. Thank you very much to @priscilla_amazon and Reichel who contributed to this process. I am very happy to sell on this solution-oriented platform.
I wish my artisan friends good sales.
Mehmet
Seller_J5aRPirNrUiIo
I have a similar situation with a recognized Brand Name but not in Brand Registry. If I try to put our Brand Name (Catskills Comfrey) in a product, it won't go through. Several early listings do show my Brand Name but now new products go in as Generic, which I don't like.Did Amazon staff help you directly?Thanks.
Seth [Moderator Edit: removed personal information]
