Sponsored display CPC higher than I set bid
I set a bid for my target in Sponsored display campaign 1.60 usd, but yesterday it spent 5.89 for 1 click.
I use Conversions Bid optimization and no Set cost control
How is it possible that campaign spend much more than the bid?
Sponsored display CPC higher than I set bid
I set a bid for my target in Sponsored display campaign 1.60 usd, but yesterday it spent 5.89 for 1 click.
I use Conversions Bid optimization and no Set cost control
How is it possible that campaign spend much more than the bid?
1 reply
SEAmod
Hello @Seller_FoHTLj6VNpEIr
Bid prices change frequently. To ensure your campaigns remain cost-effective:
- Regularly review your bid range settings
- Confirm bid ranges align with your budget
This proactive approach helps maintain campaign performance within your financial constraints.
Your daily budget is averaged over a month. This means:
- You can spend less than your daily budget on some days.
- You can spend up to 100% more than your average daily budget on other days.
Excess spending on a given day uses leftover amounts from previous days in the month. This explains why you may see higher spending on certain days.
If you still feel that something might be off here, you can reach out to Ads Support.
