is it only me who is going through weird thing when running Sponsored Brands Ads?
It seems there is no distinction in targeting methods for Sponsored Brands ads. I definitely added "card game accessories" with PHRASE match targeting to my Sponsored Brands campaign, yet the ad is shown and clicked on keywords that do not include that PHRASE at all.
Isn’t the whole point of PHRASE match targeting to show ads only to customers who search for keywords that include that PHRASE?
How is this different from running ads with BROAD match targeting? If any seller has experienced this, please let me know and advise on what should be done.
So confused as h
is it only me who is going through weird thing when running Sponsored Brands Ads?
It seems there is no distinction in targeting methods for Sponsored Brands ads. I definitely added "card game accessories" with PHRASE match targeting to my Sponsored Brands campaign, yet the ad is shown and clicked on keywords that do not include that PHRASE at all.
Isn’t the whole point of PHRASE match targeting to show ads only to customers who search for keywords that include that PHRASE?
How is this different from running ads with BROAD match targeting? If any seller has experienced this, please let me know and advise on what should be done.
So confused as h
1 reply
Quincy_Amazon
Hello @Seller_4xZw28kqMR3sj
Thank you for posting your inquiry to the Forums.
Please advise if you have a case ID number opened with our Support team that you'd like for me to look into and I can review the correspondence already provided.
Regards,
Quincy_Amazon
