Reference Price for New Products
We are new to selling on Amazon, and I've recently added many products to our inventory. I want to be able to participate in Prime Day, and this past week I set up several Prime Exclusive Discounts. Most of these discounts are currently suppressed due to "no reference price."
I've submitted a List Price for all of our products, and this List Price matches the price that these products are sold for at other online retailers. But - Amazon is still saying there is "no reference price."
After many hours on the phone with Seller Support, my understanding is Amazon needs to have an established sales history on Amazon in order to establish a reference price. But, I haven't been able to get any guidance on what they need in order to consider an item to have sales history - do we just need to sell a couple of units? Hundreds of units? 90-day sales history?
Looking for any guidance on how I can establish enough of a sales history to establish a reference price ahead of Prime Day, so we can run our Prime Exclusive Discounts for Prime Day.
Reference Price for New Products
We are new to selling on Amazon, and I've recently added many products to our inventory. I want to be able to participate in Prime Day, and this past week I set up several Prime Exclusive Discounts. Most of these discounts are currently suppressed due to "no reference price."
I've submitted a List Price for all of our products, and this List Price matches the price that these products are sold for at other online retailers. But - Amazon is still saying there is "no reference price."
After many hours on the phone with Seller Support, my understanding is Amazon needs to have an established sales history on Amazon in order to establish a reference price. But, I haven't been able to get any guidance on what they need in order to consider an item to have sales history - do we just need to sell a couple of units? Hundreds of units? 90-day sales history?
Looking for any guidance on how I can establish enough of a sales history to establish a reference price ahead of Prime Day, so we can run our Prime Exclusive Discounts for Prime Day.
12 replies
Seller_jCljo6GKsBwir
As an update, I have one case open with Amazon regarding one of the products, and they said "The List Price you provide should represent the price at which you, or other retailers or sellers, have recently made or intend to make substantial sales of the product in question. So it means that List Price will be stablished according to retail price and in reference with similar products, so sales history is not a must."
And on a call with Amazon Seller Support earlier, I was told that I needed to have 5-10 unit sales on Amazon in order for them to establish a reference price. In a follow up email they wrote "As soon as we have more data about the sells, we can have a reference price and then you will be able to create the Prime Exclusive Discount."
So I'm getting conflicting information from Amazon and am unsure how to get Amazon to establish a reference price for my products so that I can create Prime Exclusive Discounts
Seller_lqu4kFHhfuvjW
List price and reference price are different, if you want to set up the Prime Exclusive Discounts, 10+ unit sales will be better. But no one knows how many units exactly. I heard someone have 20+ units sale, but still no reference price..
Danny_Amazon
Hey there @Seller_jCljo6GKsBwir- thanks for looking to the forums for some insight here.
According to the Amazon Policy on Reference Prices, the Reference Price, such as a List Price (like MSRP) should be provided to represent the price at which you have recently made sales or intend to sell at. It's important this is kept up-to-date.
To your question, I'm not sure there is a hard sales history threshold, since, if you do not have a ready-to-provide List Price, a possible value could be the first price at which you offered or will offer the product.
But, a Was Price is automatically computed and changes over time. The Was Price is determined using the 90-day median price paid by customers for the product on Amazon. We exclude prices paid by customers for the product during a limited time deal.
When creating Deals and Promotions, keep in mind your discounts match the requirements and eligibility in relation to your prices.
I hope this helps, but definitely let me know if I can help answer any other questions on the topic.
