Another seller is reusing an old ASIN that I have deleted and closed
I thought once an ASIN is deleted, then it's gone. I'm the brand owner.
I came to find another seller is reusing the ASIN. My brand is not on the product images but my brand is still showing under the listing title and it still comes up when you search for my brand on Amazon.
My concern is for my brand reputation and performance.
How can I detach my brand from this seller's listing?
Another seller is reusing an old ASIN that I have deleted and closed
I thought once an ASIN is deleted, then it's gone. I'm the brand owner.
I came to find another seller is reusing the ASIN. My brand is not on the product images but my brand is still showing under the listing title and it still comes up when you search for my brand on Amazon.
My concern is for my brand reputation and performance.
How can I detach my brand from this seller's listing?
7 replies
Seller_rI7BZIczK8iAC
No. An ASIN stays in Amazon's database forever. And anybody can use it IF he has the right to do so.
Is that brand registered with the USPTO and the brand owner showing up in USPTO is you? Enrolled in Amazon's Brand Registry? Is the UPC used when you CREATED that listing connected to your seller name?
If yes, you can create a case with brand registry support and probably they will deactivate this listing because the UPC owner (you) doesn't match the seller name and you never gave permission to anybody to sell under your brand name.
Seller_Sram36TnVt73c
you have to upload an inventory file (spreadsheet/Excel) deleting the product entirely.
If you merely delete it from your inventory page, it is still in the Amazon system and any review hijacker can then take over your listing and harvest it's reviews via improper variation listings.
I'm just wondering how they find these inactive listings unless it's being done with insiders....
Dougal_Amazon
Hello @Seller_MhRTcqf6myoxg,
My name is Dougal from the Community Manager Team and please let us know how it goes.
The guidance provided by @Seller_rI7BZIczK8iAC, @Seller_Sram36TnVt73c and @Seller_f4a7xAPCCSMqDis FANTASTIC!!!
If you have any other questions or issues, please let us know.
Best, Dougal
