Child ASINs Separated from Parent
We have an on-going issue with separation of child ASINs from the Parent ASIN (as it appears other sellers have also encountered).
A routine update and maintenance done by Amazon resulted in a 4 child ASINS being separated from their parent. We’ve spoken with Seller Support (as well as Catalog and Brand Registry) a number of times and were told that the ASINs involved are not part of the brand we registered in the brand registry but another name we used when originally creating our listings 3 years ago. We were told that the only way to combine the separated child ASINs with the parent is to now trademark and register that different name with brand registry, and once that's done, we'll be able to change the brand name for all separated ASINS. That is not our experience - we have learned through 3+ years that brand names cannot be changed.
Another option we were given is to delete the parent completely and create a new product under our registered brand name, with new UPCs which will then create new ASINs. This seems extreme because it will cause us to lose 3 years of reviews and ratings as well as all sales history, but this seems to be the only way to have all products under the correct brand name – is there any other solution? Ideally, the best solution is for Amazon to fix what they changed/modified/broke, connecting those child variations with their original parent, but I am not too optimistic that it will happen.
Appreciate any feedback from the community.
12 replies
Jim_Amazon
@Seller_ThtgcAcA63PhE
Would you mind sending me that Seller Support case ID you mentioned? I'd love to help out here and need to narrow down next steps based on what the team has already done!
-Jim
Seller_FiDW2wBvWCdNy
Do you know what they did to get the child ASINs back onto the parent? I've been trying everything under the sun trying to get about 20 child ASINs back onto their parent. This parent ASIN has about 290 child ASINs. I've been in contact with support already who said it was a category issue. They said they changed the category to match the parent and all I'd have to do is upload my inventory file showing the parent-child relationship. It's been a week of trying that and it's still not reconnecting them to the parent. I'm at a loss.
