One size fits all is Amazon's lack of ability to understand each industry has it's own issues that may cause Voice of the Customer to be higher. How many people are experts on their vehicles? exactly, not everyone.

Automotive parts and accessories always and I do mean always, have returns related to fitment/compatibility from customers ordering the wrong fitment items from not understanding each model will have submodels that have options and they need to pay attention to the fitment information. Unfortunately, Amazon's search fuction is very bad at pulling up correct parts. I've personally search dozens of times for parts and it will show me stuff from other models and such. Customers might be like " I typed in my model or my model is set in the system right" They will also say stuff like, "Well it says it fits my model" without going a bit further that, they bought the wrong size item or compatible part with their factory component.

"You can review the Customer Experience (CX) Health of your offers, read customer comments, identify product and listing issues, and act to resolve problems; which may help prevent further customer complaints."

No need to review anything, the input data is fine. In fact let's play a little game of "What the heck" why are they lying or just selecting wrong return reason?

Item # 1, Return Reason: Item defective or doesn't work. Buyer Comment: Not compatible with my work truck. Conclusion: Customer doesn't have compatible OEM/Factory part. Listing is fine, says the size of the item and shows pictures of the OEM/Factory component needed for install.

Item # 2, Return Reason: Inaccurate website description. Buyer Comment: Es muy pequen̈o, el aro que necesito es 16 (It's very small, the hoop I need is 16) Conclusion: Buyer bought wrong, this item says it's for 15 inch, not 16 inch,

Item # 3, Return Reason: Wrong item was sent. Buyer Comment: This is not the correct product for my vehicle. Conclusion: Buyer bought wrong, this item is advertised for vehicle listed and shown. Correct item was shipped.

Item # 4, Return Reason: Wrong item was sent. Buyer Comment: The hubcaps do not fit my 2012 toyota corolla. Very strange. Conclusion: It's not very strange when you don't have the right size wheels, buyer has 16inch, not 15inch, buyer error.

Item # 5, Return Reason: Item defective or doesn't work. Buyer Comment: Doesn't fit. Conclusion: Buyer has wrong size OEM/factory wheel, has 15inch, not 16inch. Seeing a trend now?

Item # 6, Return Reason: Inaccurate website description. Buyer Comment: The product said it fit 2013 car but it was the wrong size. Conclusion: Again, model is only one aspect of fitment. Buyer has 15 inch, not 16 inch!

Item # 7, Return Reason: Inaccurate website description. Buyer Comment: Not deep enough. Conclusion: Buyer has wrong wheels! The listing clearly says 14 inch by 1.75 inch.

Item # 8, Return Reason: Wrong item was sent. Buyer Comment: No es la medida (Not the size). Conclusion: Buyer has 15 inch, not 16 inch, buyer error.

Item # 9, Return Reason: Item defective or doesn't work. Buyer Comment: Not universal fit. Conclusion: No, it is NOT a universal fit dinkus, it fits the listed model and size. No where does it say it is universal, buyer error.

Item # 10, Return Reason: Inaccurate website description. Buyer Comment: Diferente medida y diferente diseño al rin original (Different size and different design to the original rim). Conclusion: Buyer does NOT have the correct 17" wheels, buyer error.

Item # 11, Return Reason: Missing parts or accessories. Buyer Comment: I received a empty box. Conclusion: Buyer stole a brand new product. It's a large item, doesn't just fall out and UPS not say anything. Delivery image shows item sealed and buyers image of an empty box they sent, shows they cut the tape to open it. Scammer, can't win, refunded.

Item #12, Return Reason: Inaccurate website description. Buyer Comment: Not correct for poly cast rims. Conclusion: Buyer doesn't have correct OEM/factory parts. Needed to measure depth of their wheel and size for fitment against listing information.

Item # 13, Return Reason: Item arrived to late. Buyer Comment: They didn't fit car. Conclusion: Order Saturday September 28th. Ship by Monday September 30th. Delivery by date rate Wednesday October 2nd - Friday October 4th. Item dispatched on September 30th and was delivered on October 1st. One Day! Buyer has wrong size wheels, buyer error.

Item # 15, Return Reason: Wrong item was sent. Buyer Comment: I bought these pieces for my 2016 nissan altima and I was sent the ones for a 2013 2014 altima they do not fit my car. Conclusion: This item is for 2013-2015 models only. Does not fit 2016. ACES data correct, listing even has a picture of the 2013-2015 model needed. Buyer error

I can keep going and going and going and I can go outside of Amazon and enter dozens upon dozens of the same from other marketplaces and our sites. The only difference is elsewhere communication is good so we send a final verify you ordered correct message which leads to 100s of cancellations and saves buyers and us time and money. Here on Amazon, messages do not work right and we need to ship faster to keep Buy Boxes.

This is never going to change, no matter what. The buyers simply do not measure or check their vehicle for fitment and want a free return so they lie or unintentionally lie. I believe sometimes they choose "Wrong item was sent" or "Item defective or doesn't work. " meaning wrong item for their car and doesn't work for their car. Especially spanish speaking buyers as the words translate odd sometimes.

You can ask any auto parts and accessories sellers, and they will 100% agree, facing the same issues. As the kids say these days, simply, Bet.

I will also add in the past 30 days of returns, shoutout to the 32% of customers selecting correct return reason. That means 68% of them were false. That means we loose thousands per year in return freight, thousands per year having to downgrade NIB to Open box, used. Loosing entire products from improper return packaging and damages, Amazon only refunding a small portion which is always a fight and time consuming. Out of all these returns 7.55% was actually product issue, damaged delivery. There's not a single order where wrong item was sent. 17yrs, you get pretty good at fulfillment.

Conclusion: Make customer upload images of received item when opening return. Allow us to defend return and get return label credits. Understand Amazon, you fueled this trend over the years, and it will only get worse and spread out over the internet. It was bad enough you started the no restocking fee trend. The fact there are dedicated forums online explaining how to get free returns and even scam, you have to ask yourself, where are we failing to stop this. As a leader in the industry where millions flock, please do better.