Branded Product Listed as “Generic” – No Resolution from Support
Hi everyone,
Hoping someone from Amazon can take a serious look at this issue, because I’ve been going in circles with support and getting nowhere.
A seller has created a listing for a branded product but listed the brand as “Generic.” This violates Amazon’s Generic Product Policy, which clearly states that branded products must not be listed as generic.
The problem is, because the listing is marked as “Generic,” no other sellers (including authorized or legitimate ones) can list their offers against it. Support keeps telling me I can’t request changes because I don’t have an offer — but I can’t create an offer because the listing is set to “Generic.”
I’ve submitted multiple reports through Brand Registry (as suggested), flagged it as detail page abuse, even explained it step by step. Every time I get a reply saying they can’t change the brand, or they treat it like I’m just trying to update an existing listing — which I’m not. This is a policy enforcement issue, not a listing edit.
This kind of abuse not only blocks competition, it also misleads customers, who are shown a “Generic” label when it’s clearly a real branded product.
Has anyone successfully resolved something like this? Or is there a way to get this escalated properly to the policy team?
Thanks in advance.
Branded Product Listed as “Generic” – No Resolution from Support
Hi everyone,
Hoping someone from Amazon can take a serious look at this issue, because I’ve been going in circles with support and getting nowhere.
A seller has created a listing for a branded product but listed the brand as “Generic.” This violates Amazon’s Generic Product Policy, which clearly states that branded products must not be listed as generic.
The problem is, because the listing is marked as “Generic,” no other sellers (including authorized or legitimate ones) can list their offers against it. Support keeps telling me I can’t request changes because I don’t have an offer — but I can’t create an offer because the listing is set to “Generic.”
I’ve submitted multiple reports through Brand Registry (as suggested), flagged it as detail page abuse, even explained it step by step. Every time I get a reply saying they can’t change the brand, or they treat it like I’m just trying to update an existing listing — which I’m not. This is a policy enforcement issue, not a listing edit.
This kind of abuse not only blocks competition, it also misleads customers, who are shown a “Generic” label when it’s clearly a real branded product.
Has anyone successfully resolved something like this? Or is there a way to get this escalated properly to the policy team?
Thanks in advance.
1 reply
Glenn_Amazon
Hi there @Seller_ffIfshv5SZDQ8,
In general the best way to report this type of violation is to use the Report a Violation tool. Additionally, even if the issue is that this listing is in error the Brand associated with an ASIN (Generic or otherwise) should not be changed per Amazon policy. If you want to list this product you will need to create a new ASIN with the correct Brand. Thank you for your understanding.
-Glenn