Rejection of my 4 Brand Applications
I am writing to inquire about the recent rejection of four brand applications submitted for my seller account. Despite having an active and healthy seller account, clear inclusion of my brand name in product images, and providing ample trademark proof demonstrating my ownership of the brand, the applications were unfortunately rejected.
I would greatly appreciate some clarification on the reasons for the rejections. Understanding the specific grounds on which the applications were denied would immensely help me in rectifying any issues and ensuring compliance with Amazon's brand registry policies.
To provide some context, my seller account has consistently adhered to Amazon's guidelines and policies. Moreover, the brand name is prominently displayed in all product images, leaving no ambiguity regarding ownership. Additionally, I have diligently provided all necessary trademark documentation, affirming my exclusive rights to the brand.
Below are the Case ID#
#1: 15252211521
#2: 15256810271
#3: 15256815601
#4: 15257373941
Thank you!
2 replies
Seller_rI7BZIczK8iAC
When you created your listings, did you use a UPC from GS1 assigned to your seller name exactly as in your account settings under "Legal Entity" and "Official Registered address"? Does this UPC mention not only your legal entity but also your brand on the GS1 website search?
JiAlex_Amazon
Hello @Seller_PP9UJZWmTzHQ0!
In regard to your question, I am able to give some guidance on common pitfalls for decline reasons but will not be able to disclose further information.
Please see common rejection reasons below.
1. Brand Registry sources the business name from the USPTO website, and hence any incomplete or inaccurate information on the USPTO website associated with your trademark may negatively impact your application. For example, if we could not verify the registered business name and business identifier (e.g. tax ID number or business ID number) provided by you at the time of submitting the Brand Registry enrollment form. If the name of the business owning the trademark is incorrectly updated on the USPTO website, please make sure you update the business information correctly on the USPTO website first before submitting your new Brand application.
2. Manufacturing agreement - some sellers commonly attach invoices for these. The invoice is not a valid for of letter of authorization and listed in the invalid type.
3. Documents are not authentic and forged.
4. Attorney that is listed on the trademark is sanctioned by USPTO or Amazon.
5. Seller has low Account Health metrics, or other selling accounts in bad standing (terminated, deactivated etc.)
These are some things that you can review with your application. However, I cannot pinpoint the exact reason as these are more general and common pitfalls. Keep in mind if you do mirror of previous application you may get declined again.
Please review the application requirements closely and our application guide before try to reapply with Brand registry.
Regards,
JiAlex
