How much should you expect sales to reduce after Xmas?
I released a product in November and sales went amazingly well. Sold out with minimal returns.
I am now planning to purchase my largest shipment yet for quite a bit of money. I was wondering how much should I expect my sales to reduce now Xmas is over?
The product isn’t really an Xmas specific gift but it can definitely be purchased as an Xmas gift.
Anyone with experience with this have an idea of how much sales will reduce?
Cheers
How much should you expect sales to reduce after Xmas?
I released a product in November and sales went amazingly well. Sold out with minimal returns.
I am now planning to purchase my largest shipment yet for quite a bit of money. I was wondering how much should I expect my sales to reduce now Xmas is over?
The product isn’t really an Xmas specific gift but it can definitely be purchased as an Xmas gift.
Anyone with experience with this have an idea of how much sales will reduce?
Cheers
Seller_24Bec1n3QCVmi
Our typical ‘December sales’ are 4 times that of a normal month if that helps? So say we sold 4,000 units in December, we’d expect to sell around 1,000 units in January.
This is obviously only state that I’ve calculated year on year looking at our own sales patterns and I’ve no clue what your patterns could look like but may be a good ballpark figure.
6 replies
Seller_bhSWqoVh7Pn98
How long is a piece of string?
It will vary according to your item/s, and all you need is a competitor to reduce their price and you may sell none of an item, but sell another item instead.
If you cannot afford to lose the money, then perhaps it is best to buy smaller amounts and often.
If Amz then cause you issues, not too much of a loss either.
Christmas Trees for example may not sell well, but paddling pools may be a good seller as summer comes along.
Seller_16EevDf4Axaui
In business you can pretty much be sure of one thing, one lot of great sales won’t necessarily means a second lot of great sales. You have to look at what you had, when you sold it, to whom you sold it and at what price you bought/sold it for, only then can you begin to understand what happened, when and why. If you can figure that out, you’re half way towards understanding what happened. Only thing is, now you need to second guess what will happen going forward because it’s a different time and if you’re selling a different product, go back to step 1, rinse and repeat 
Business is 50% good planning, 50% good luck (in our experience anyway).
Seller_77IcbQKVGdZo0
It depends on the type of product you are selling it is so difficult to answer and it comes with experience.
In general I find that overall sales are at their lowest points in January and February and start to recover in March.
However if i break it down into the type of product I sell I can see certain categories are impacted more than others. For example I sell clothing specifically nightwear and sales of this goes from hundreds of units in December to a handful of units in January. However other categories I sell don’t drop any where near as much.
Seller_L2WLWf8N814M4
Hello @Blazed_Store,
That is a very good question, but as the other sellers said is difficult to answer.
For some will increase and for some will drop, depends.
Regards.
Nickolas
Seller_24Bec1n3QCVmi
Our typical ‘December sales’ are 4 times that of a normal month if that helps? So say we sold 4,000 units in December, we’d expect to sell around 1,000 units in January.
This is obviously only state that I’ve calculated year on year looking at our own sales patterns and I’ve no clue what your patterns could look like but may be a good ballpark figure.
