Hi everyone,

I hope you’re all doing well.

We’re the official brand representatives for our product line in Europe and are currently facing a few challenges that we’d really appreciate your input on — or possibly some guidance from Amazon moderators if they’re around.

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1. Variation Structure: ASINs Linked to Parents We Don’t Control

Some of the ASINs we created are being automatically added to parent variations that we don’t see in our own inventory. As a result, we’re unable to manage or edit these variations directly.

In order to work with those listings, we have to open support cases and request that the ASINs be removed from the parent variations. But the process is:

• Very slow

• Often ends with a message like “the variation structure is correct”

• And unfortunately doesn’t lead to resolution

We fully understand that Amazon’s systems group variations to improve customer experience — and we completely support that. But in these particular cases, the variations are not correct: different product groups are combined in one variation, the content is inconsistent, and we have no way to fix it ourselves.

As the brand owners, we know how our products are structured, and we’re doing our best to maintain consistency. But this situation makes it hard to manage our own catalog, especially as we prepare to expand to more marketplaces — many of which already have variation groups that don’t reflect how the products should be presented.

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2. Amazon Retail Listings Without Brand Coordination

We also noticed that Amazon Retail is selling some of our products. We haven’t provided stock or authorization for this, so we’re trying to understand:

• Where is the inventory coming from?

• Is it possible to opt out or set boundaries for Amazon Retail when it comes to our brand?

• How do we avoid situations where Amazon Retail lists our products in variations that we can’t access or manage?

Again — this isn’t about restricting who can sell, but more about making sure our products are represented accurately and consistently. We’re just hoping to find a way to collaborate or clarify things so the brand experience stays intact across all marketplaces.

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What We’re Hoping To Learn

If anyone has experience with this, we’d love to know:

• Is there a more efficient way to get ASINs removed from incorrect parent variations?

• How can we make sure these ASINs aren’t re-grouped again automatically in the future?

• Has anyone found a process to coordinate with Amazon Retail regarding listings for their own brand?

Any advice, insight, or direction would be really appreciated. We’re not looking to cause issues or point fingers — we just want to understand the system better and make sure we’re doing everything the right way.

Thanks in advance!

Diana from Teceum Team