Amazon check-out too confusing
I have tried to buy a small item on Amazon and gave up trying to find the check- out, I bought it for more on Ebay because it was easier. If others are experiencing the same problem then no wonder sales are down. I had my item in the basket but the page was full of things other people had bought or I had browsed previously but after five minutes of looking I could not find a way to pay. What a mess.
Amazon check-out too confusing
I have tried to buy a small item on Amazon and gave up trying to find the check- out, I bought it for more on Ebay because it was easier. If others are experiencing the same problem then no wonder sales are down. I had my item in the basket but the page was full of things other people had bought or I had browsed previously but after five minutes of looking I could not find a way to pay. What a mess.
25 replies
Seller_mBENc0rmDmw5W
Once you place the item in your basket, the orange “proceed to checkout” button appears on the right.
Until there are items in the basket, that button is hidden. Your item must have been in the “saved for later” list, or the wish list, perhaps?
Seller_R0LrNoDZEdFt1
Sadly no, proceed to checkout didn’t appear and the basket wasn’t saved till later etc. I buy lots online but now understand why people are moving away from Amazon to other easier to use sites.
Seller_72Sy9T6sEfmjl
I don’t think it’s too confusing.
Low sales is probably more to do with growing use of Alexa for ordering. You used to have to come on to amazon to buy your weekly cornflakes and while on the site would go for impulse buys as well.
Now you just say Alexi more cornflakes please and it gets sent you. No browsing, no ads, no impulse buys generally means less purchases. 
Seller_LKjg1QRrO36Yq
Well again, the percentage of buyers that do all their shopping that way must be very small.
I think a more likely culprit is the combination of the tablet/mobile browser interface and the utterly disorganised catalogue.
At the moment I think BMVD (especially books) has been the most badly affected category.
Searching for books* on a mobile can be a bit of a nightmare as descriptions are hidden by default, along with the bulk of the catalogue.
On the Amazon buying app, Kindle is almost always given prominence over ‘real’ books, even when say, a paperback version is available more cheaply.
Sales of real books inevitably suffer as a consequence.
With most people now apparently using their phones for almost everything online, it’s bound to have an effect on more established online shopping patterns.
*I should add that I’m mainly referring to used and OOP books here.
Seller_7l3ef6gH7v0cN
Amazon checkout is easy. There’s data scientists (among many other roles) and endless piles of research, testing, psychology etc. dedicated to just that. This is why it continues to be the most successful online marketplace.
The issue is not Amazon, it’s you (sorry) e.g. digital capacity, technology adaption.
