Best Practises for choosing Product Titles 🎁
Hey everyone! 👋
Crafting the perfect title for the products we sell can make a difference in attracting potential customers and boosting sales. However, it's not always easy to find the right balance between creativity, clarity, and relevance. So, I thought it would be great to gather insights and best practices from our community on this topic.
Seeking your input 🔎:
I'd love to hear from our community members! What are your thoughts on choosing product titles? Do you have any favorite strategies or best practices that you've found effective? Have you encountered any challenges to avoid? Feel free to share your insights, tips, and real-life examples from your own experiences.
I'm also attaching a resource that might be worth considering when crafting a title: Product title requirements.
Best,
Simon
21 replies
Seller_Nprc5XWvdLYk9
We have an ongoing issue with one of Amazon's automated selling profiles (Amazon EU)
where it is corrupting product titles on amazon uk
sometimes into another language but more often just into junk titles
but as the title data is inserted by this amazon operated selling profile into vendor central, it looks to other parts of amazon as if this data is from the brand owner -(even if the brand owner is not a member of vendor central)
(I can go into more detail but basically amazon are "buying" the product from FBA sellers and then selling it themselves either in the same country or in other countries as part of the global fba platform, which is why they are using vendor central as a conduit for the products)
we have had mixed results in getting these issues fixed - 1 member of the leadership has been exceptional in helping us restore this data (often browse node, bullet points, descriptions etc).
But other members of support teams just refuse even though the leadership team we are told have left notes advising other members of amazon teams to fix the problems.
perhaps I could speak to someone about getting this resolved once and for all -
we had a batch of products overwritten again yesterday with junk ttitles which had taken us weeks to get fixed back in January 2024 - and as of this morning no one will take responsibility and refuse to assist.
Seller_KlbXZHzQGSDZv
We sell a lot of items that are allready listed on Amazon which should make it increadiably easy to list. (TBH if it does not come up in the UPC search we just leave it off Amazon and sell elsewhere)
However the issue we have is when someone has created the listing without giving or incapable of giving any thought to it.
Trying to correct misleading or incomplete titles is akin to banging your head against a brick wall. There should be a human who's first langauge is English (not xenophobic but trying to get someone who does not really understand the langauge to adjust a title for the better is pointless) who can just look at a suggestion and make the change without having to provide wholesalers website address and multiple pics in hi res of the item. Just to change a title so it makes sense when searching for a project. With a lot of thesde items our profit margin after Amazon and Royal Mail take their slice is only a couple of pounds and its not worth our time trying to get these corrected.
On this subject how do the Hijackers of asins manage to do it there must be a dodgy shortcut that they use.
Seller_Fg2fqaWOnEtha
I pay a lot of attention to the titles that have to be descriptive, clear and not misleading and contain SEO keywords and long tail keywords. My aim is not just to be visible on Amazon but also on Google. My strategy works as most products I list sell within a couple of weeks, some only once or twice a month, others sell several times a day with no ads.
My problem is many existing listings that have the wrong title, meaningless title or a title that no one would ever search like the manufacturers code or something too generic. I am allowed to list products from the brands I sell, but I am not allowed to make any changes, which is ridiculous. As most of my suppliers are not on Amazon, there is no brand owner as such with the power to make changes. Therefore some products are seriously underperforming on Amazon because of this.
Seller_k3oWYDCksyCAO
This is a very complex question.
You can see a lot of different practices on Amazon.
Some write crazy long titles with every possible word included.
Some write very short, to-the-point titles.
Personally, I like the shorter ones, as they are quicker to read and get to the point.
If you're asking if there's a difference in sales between them, that's a good question.
One thing I recently changed: Variation titles.
I used to add all the variations to the titles (like: T-shirt: available in blue, green, and yellow) and in brackets at the end the variation (green-xl).
Now I make each listing with its own title, like: Green X-L T-Shirt.
This is better if they're out of stock or split up for some reason...
Seller_K8edOfPu9HEmN
ASIN B0065IM5L8
A listing that the creator spent no time at all thinking about or crafting an attractive title with full information, just the bare bones and (if you aren't knowledgeable in these particular items) mostly meaningless to the layman. And we've come across dozens of similar listings over the years.
Will Amazon change the title to a better one? Will they heckers like, the catalogue team don't give a monkeys.
To be perfectly frank there's very little point in making a good title when, those in the know can jump on any listing and change it to whatever they like.
Take for instance ASIN B07CZKFZN6: this was originally a Clipsal Aquaseal outdoor 13a socket, but now the title is for a "Schneider Electric Kavacha - Surface Mount Single 2 Way Light Switch, IP66 Rated, 16AX, 250V, CSW120, White". yet the description is still for the Aquaseal socket!
All it does is confuse the hell out of buyers and put them off the site but Amazon just let it happen all the time.
Seller_Fg2fqaWOnEtha
Neither are particularly good, you need a title that makes sense to a potential buyer and to the algorithms. I tend to include 2/3 long tail keywords. "Soap" is a keyword but you are not going to get noticed, it's too generic. "Handmade Lavender Soap" is a long tail keyword and you are more likely to get visits. Google has an excellent free tool to mine for long tail keywords, they work just as well on Amazon. Just search for Google Ads Keyword Planner.
Some write crazy long titles with every possible word included.
Some write very short, to-the-point titles.
