Will I be bidding against myself if I do this?
Hopefully I can explain this clearly: I have a very targeted audience, small in comparison to most products. There is ONE product by another seller that sells very well. I have multiple products that HIS customers may also be interested in. Which would be a better choice for a campaign to target his customers to find my other products?
A. Create one Product Targeting ad to show ONE of my products. Then repeat and create multiple separate ads connected to each of my products I want to promote - Will I actually be bidding against myself since they are all separate ads trying to get the top spots?
B. Create one Product Targeting ad to show MULTIPLE of my products. Am I assuming correctly that my products will just be rotated to show during impressions?
Thank you for your suggestions!
Will I be bidding against myself if I do this?
Hopefully I can explain this clearly: I have a very targeted audience, small in comparison to most products. There is ONE product by another seller that sells very well. I have multiple products that HIS customers may also be interested in. Which would be a better choice for a campaign to target his customers to find my other products?
A. Create one Product Targeting ad to show ONE of my products. Then repeat and create multiple separate ads connected to each of my products I want to promote - Will I actually be bidding against myself since they are all separate ads trying to get the top spots?
B. Create one Product Targeting ad to show MULTIPLE of my products. Am I assuming correctly that my products will just be rotated to show during impressions?
Thank you for your suggestions!
1 reply
Danny_Amazon
Hello @Seller_eOrwCH0Krc7WE- and thanks for looking to the forums for some guidance on your campaigns.
I hope my commenting will drive some traction to the post so other sellers can chime in with their thoughts. You might also find value in reviewing Advertising support's keyword targeting resources, and connecting with their support team for personalized recommendations.
Best,
Danny
