Reporting other sellers for violations through Amazon's Brand Registry can be challenging. Based on my experience, here are some key points to consider that might save you time and frustration:

1. Wait 1-2 Days After Delivery Before Reporting

Once your test purchase order is marked as delivered, wait for at least 1-2 days before filing a report. Sometimes, the order data doesn’t sync in real-time, and your report could be rejected with the message: “Please wait until the order is delivered.”

2. Ensure Accuracy in Your Initial Report

Your first report linked to the order must be as accurate as possible. If it gets rejected, updates made during escalation might not reflect properly, leading to further confusion and rejection. Double-check all details before submitting the initial complaint.

3. Use the Right Tool for the Right Issue

For trademark infringement, use the Report a Violation tool through Brand Registry.

For counterfeit products, use the Report Abuse form under the Account Health page and select the option: “Product received is different from the product on the detail page.”

4. Pay Attention to the Date of First Use

Amazon requires that the date of first use of your trademark must be at least three months before submitting a report. If this criterion isn’t met, your report will likely be rejected with the message: “First use of trademark is not greater than 3 months of the date of notice submission.”

5. Understand Database Differences (USPTO vs. CIPO)

The USPTO database provides details on the date of first use for trademarks.

The CIPO database doesn’t show this. Instead, consider the date of filing and wait three months from the filing date before reporting.

By following these steps, you can improve the chances of your reports being processed smoothly and avoid unnecessary delays or rejections.