Sudden drop in "featured offer %" - anyone same issue this month?
Nothing major has changed on our about 500 listings. Stock levels are stable, prices are stable, reviews are stable, no change in account health or competition. I am saying NOTHING has changed at all.
But our featured offers (buy box) dropped from almost 100% (stable for years!) to about 30% in the last 30 days.
Amazon staff is as always not helpful.
Does someone else made a similar experience these days, or has an explanation for what happened?
We have the same offers (exactly 1:1) on Amazon Canada, with 100% featured offers and no change.
Sudden drop in "featured offer %" - anyone same issue this month?
Nothing major has changed on our about 500 listings. Stock levels are stable, prices are stable, reviews are stable, no change in account health or competition. I am saying NOTHING has changed at all.
But our featured offers (buy box) dropped from almost 100% (stable for years!) to about 30% in the last 30 days.
Amazon staff is as always not helpful.
Does someone else made a similar experience these days, or has an explanation for what happened?
We have the same offers (exactly 1:1) on Amazon Canada, with 100% featured offers and no change.
10 replies
Seller_CW0P5hgbsiqWX
The Featured Offer (Buy Box) is not a right or a given. It is like the old Clairol TV add used to say, "Only your hairdresser knows for sure". Now just replace the hairdresser with Amazon. It is run by an Algorithm Bot that giveth and taketh away.
There can only be one Featured Offer for each unique product. Sellers seem to enjoy it when they have it, and then complain when they do not. But remember, when a seller is disappointed with the loss of the featured offer, they seem to forget, another seller is happy with that loss, because it is their gain.
Seller_N4f6uQppMA8Rx
I am also facing the same exact issue and every time I try to find any justification I don't get it.
Seller_kM0ICVT7kRHID
We just had the exact same thing happen! If anybody else has any ideas as to what algorithm change may or may not have happened, or what weird metric (other than obvious Account Health Metrics) I might not be thinking of that could effect this let me know.
Our products are likewise only listed by us. Our account has always oddly ebbed and flowed from around 100% buy box to mid to high 90 something percent, based on the random workings of the algorithm. But since it never went very low I never worried about it. There were a couple times it dipped into the 80s I think for a minute, but it popped right back.
We went down to as low as 4% (FOUR PERCENT!!!) the other day. Then it went to 8% and seems to be 12% now. So it seems like it's going back up, but I really wish it would pop up as high as yours. This has already cost us a bunch of money, and if it keeps dragging on it will be a big problem. Our poor shipping guy hardly had enough to make it worth bothering with since Amazon is roughly 50% of our sales.
We are currently 100% in Canada also. We had a scammer place 4 separate orders at 2 separate times and claim none arrived with A to Z claims. He then tried to order a 5th after the 2nd round of claims, but I cancelled the order. I contact Amazon telling them to look into their account history, and of course got a nonsensical irrelevant canned response.
I was thinking maybe that triggered it for us, because those 4 separate claims pushed us above the 1% ODR for a couple days, but now it's back below. Also when we were above 1% we still had the buy box anyway! So as usual none of it makes any sense.
It's really nuts because we're at literally 100% perfect scores on every single other metric. There are a few (incorrect) update product details things, that's it. I wonder if those play into the algorithm for buy box at all. I've been meaning to address them, and might do so now.
But yeah, if anybody has an idea of a metric that could cause a sole lister for products to lose the box I'd appreciate knowing... That way I can stay on top of it in the future and hopefully avoid a repeat.
Seller_N4aQ7IYs2P8we
They changed the Buy Box algorithm. They do it every few years. This change is the dumbest one yet. Still largely comes down to price (price is probably 80% of the "algorithm"). But with this change, if your price is not low enough, they'd rather not get the sale at all. Stupid, idiotic decision that will hit their revenues a few quarters from now and they'll hopefully peddle back.
Seller_978BRPuJCfrrS
Yeah.... I'm a handmade seller with a registered brand and zero competitors on my ASINs as they are unique to my brand, obviously. Handmade sellers aren't event allowed to have separate FBA/MFN offers on an ASIN. We have to manually change fulfillment methods when FBA is out of stock. Not sure why, but I drop to 80-90% all the time and can definitely feel the drop in sales. Fun fact, though. I'm also a data scientist/coder. For the life of me I cant understand what algorithm would reduce the buybox without another competitor taking top spot. Honestly, I think the buybox is just a ploy to drive advertising spend.
Seller_9MdSmMvZ83jn0
Have your sales dropped? And has the BB rate gone back up?
