Brand, trademark and private label: which is allowed?
Dear fellow Amazon-inans, if I may.
I am a newbie, have only one listing.
It is a small and light product and is selling ok for now.
I am currently searching for my 2nd product and am having difficulties understanding these issues:
-
How to avoid “generic” in the “brand” when creating my listing. I understood from what I have read that i will need to proof to Amazon (send documents) that I have a website (for that brand), an invoice form the supplier (with that brand name) and a logo/brand name on the packaging of the product (genuine photo, on the palm of my hand). Is that going to be enough, is that according to Amazon rules? If I supply that, will I be able to put my brand name in that column “Brand” on my listing?
-
With the 1st point done, do I have to apply/get a trademark (it takes a long time)?
-
Also, do I have to register my brand with Amazon or can I not do that if I don’t have a trademark?
-
Private label. When and if I am ready for a private label product, it doesn’t mean that i have to have trademark with it. Is that correct?
Apologies, if this is all on seller university - having a hard time going through and finding and understanding relevant things in this area.
Thank you very much for your time and help.
Aya
Brand, trademark and private label: which is allowed?
Dear fellow Amazon-inans, if I may.
I am a newbie, have only one listing.
It is a small and light product and is selling ok for now.
I am currently searching for my 2nd product and am having difficulties understanding these issues:
-
How to avoid “generic” in the “brand” when creating my listing. I understood from what I have read that i will need to proof to Amazon (send documents) that I have a website (for that brand), an invoice form the supplier (with that brand name) and a logo/brand name on the packaging of the product (genuine photo, on the palm of my hand). Is that going to be enough, is that according to Amazon rules? If I supply that, will I be able to put my brand name in that column “Brand” on my listing?
-
With the 1st point done, do I have to apply/get a trademark (it takes a long time)?
-
Also, do I have to register my brand with Amazon or can I not do that if I don’t have a trademark?
-
Private label. When and if I am ready for a private label product, it doesn’t mean that i have to have trademark with it. Is that correct?
Apologies, if this is all on seller university - having a hard time going through and finding and understanding relevant things in this area.
Thank you very much for your time and help.
Aya
5 replies
Seller_7VbclcPFFRTnc
You can either apply for brand approval - no trademark required or website but your product / packaging will need the brand permanently fixed
Brand registry is what requires a trademark in the UK
Brand registry comes with extras such as a+ content and the ability to remove other sellers from the listings
Seller_DTufFoxJuMU0M
Sell an item that isn’t generic and has brand on it…
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To sell a listing as a branded item you will need to prove that the brand is printed on the product or packaging somewhere, and if it is then the product isn’t generic…
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You don’t need to apply for a trademark unless you want to protect your brand from counterfeiting, it is nothing to do with Amazon
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You can’t apply for brand registry unless you have a trademark as it is Amazons portal to protecting your trademark on Amazon
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Covered in previous points…
