Lost Featured offer without any issues in account
We recently lost the Featured Offer (Buy Box) on our listings without any prior notice or explanation. Our account health is excellent — there are no policy violations, negative reviews, or issues with performance metrics. We have followed all guidelines diligently and have not made any changes that could justify this action.
We believe it is only fair and in line with Amazon's commitment to transparency and fair trade practices that sellers receive a clear explanation when such critical changes are made. If the Featured Offer is being removed, there should be accountability and communication from Amazon, outlining the specific reasons or issues involved.
We request Amazon to please look into this matter and help us understand why the Featured Offer was removed.
Seller Protection
Lost Featured offer without any issues in account
We recently lost the Featured Offer (Buy Box) on our listings without any prior notice or explanation. Our account health is excellent — there are no policy violations, negative reviews, or issues with performance metrics. We have followed all guidelines diligently and have not made any changes that could justify this action.
We believe it is only fair and in line with Amazon's commitment to transparency and fair trade practices that sellers receive a clear explanation when such critical changes are made. If the Featured Offer is being removed, there should be accountability and communication from Amazon, outlining the specific reasons or issues involved.
We request Amazon to please look into this matter and help us understand why the Featured Offer was removed.
Seller Protection
3 replies
Roberto_Amazon
Hello! @Seller_Cb3iyh6JPVqaJ
This is Roberto. I understand your concern around the Featured offer (Buy Box), keep in mind that Amazon does not guarantee that any particular seller will win the Featured Offer for a product.
We evaluate seller offers for Featured Offer eligibility based on carefully chosen factors in an effort to give customers the best shopping experience, including the following criteria:
- Customer shopping experience offered on an item, such as price, availability, shipping speed, and 24x7 customer service (including through Fulfillment by Amazon)
- Order Defect Rate, based on customer feedback, A-to-z Guarantee claims, and chargebacks.
- Time and experience selling on Amazon
- Status as a Professional seller
- Other seller performance metrics
Seller performance metric targets can vary by category and are subject to change, so we do not disclose specific targets for Featured Offer eligibility. Excelling in the qualifying criteria is the best way to achieve Featured Offer eligibility.
If you need support with your Buy Box eligibility, please contact our Seller Support team.
Regards,
