Changing Old Title and Brand Owner
Hi, New to selling on Amazon and listed a product by a major Asian company with their barcode on the package. The product was already for sale on Amazon but the title says "2017 NEW" . I of course want to correct that as I am selling new 2025 products.
Amazon says I cannot as I am not the "Brand Owner". What exactly is a Brand Owner? Is that the person who created the ASIN? It certainly not the company themselves as they have been around since the 1920's and don't sell directly on Amazon
Amazon says the brand owner must approve the change but considering they haven't updated since 2017 I don't think they are even around anymore. Does brand ownership expire?
Also the brand isn't even correct. They person used a sub-brand as the brand name, not the actual manufacturer. In fact most listing from this Brand are all messed up.
Amazon support told me to buy a new UPC code and list the product as a new product but looking online it looks like I cannot buy a UPC for a packaged product with manufactures barcode already there. Which this product does have.
Any insight will be greatly appreciated.
Changing Old Title and Brand Owner
Hi, New to selling on Amazon and listed a product by a major Asian company with their barcode on the package. The product was already for sale on Amazon but the title says "2017 NEW" . I of course want to correct that as I am selling new 2025 products.
Amazon says I cannot as I am not the "Brand Owner". What exactly is a Brand Owner? Is that the person who created the ASIN? It certainly not the company themselves as they have been around since the 1920's and don't sell directly on Amazon
Amazon says the brand owner must approve the change but considering they haven't updated since 2017 I don't think they are even around anymore. Does brand ownership expire?
Also the brand isn't even correct. They person used a sub-brand as the brand name, not the actual manufacturer. In fact most listing from this Brand are all messed up.
Amazon support told me to buy a new UPC code and list the product as a new product but looking online it looks like I cannot buy a UPC for a packaged product with manufactures barcode already there. Which this product does have.
Any insight will be greatly appreciated.
1 reply
Manny_Amazon
Hello @Seller_kbXLrybkkWSlS,
Thanks for posting to the Forums. By Brand Owner, they mean the registered brand owner in Brand Registry. You can sign up to become a Brand Owner there and register your product to be listed.
If you'd like additional review of the product and why you're running into listing restrictions, please contact Seller Support and share the case ID here for further review.
Regards,
- Manny
