Maintaining an updated product detail page with high-quality content can greatly enhance your chances of attracting clicks and increasing sales through advertising.

Although it may seem straightforward, but there are a few essential things one simply must keep in mind:

1. Create a strong product title: Titles that contain excessive information can overwhelm customers, while those that lack sufficient detail may fail to capture their interest. Titles should be both informative and easy to read.
2. High quality, zoomable images: Include four or more high-quality images of your product, showcasing it from various angles and emphasizing key details and features. Additionally, demonstrate how the product can be used. Each image should be at least 1000 pixels in height or width to enable the zoom function, allowing shoppers to examine the product more closely.
3. Clear and concise bullet points: Bullet points, much like product titles, should achieve a balance between being informative and concise. This is also an ideal opportunity to incorporate relevant keywords to enhance organic discoverability and improve the effectiveness of sponsored ad campaigns. Including keywords that you intend to bid on for advertisements can increase the visibility of your products to a broader audience.
4. Helpful and detailed product descriptions: While bullet points and product titles should remain concise, your product description can serve as a narrative that highlights the product's story and its benefits to potential shoppers. Use complete sentences and ensure that grammar and spelling are meticulously checked to maintain professionalism and clarity. This section is an opportunity to engage your audience and effectively communicate the value of your product.
5. Relevant search terms: You can enhance your product’s visibility by utilizing the generic keyword field when listing or editing an ASIN. While relevant keywords are crucial for individual campaigns, entering appropriate search terms in the generic keyword field also supports the organic discoverability of your product. Products with strong organic visibility typically experience improved performance in their advertising campaigns as well.
6. Educational A+ content: This is available to advertisers who are enrolled in Brand Registry and can really help push a shopper who is just browsing, to actually purchasing. You can think of A+ Content as the store associate if your products were in a Brick & Mortar store. It is meant to tell a story about the product (and brand) while answering any potential questions a shopper might have.

Make sure to visit our complete guide for How to improve your products for advertising for case studies and more insight on this topic.

Best regards,

Roberto