Update to Amazon UK and EU agreements and VAT treatment
Effective August 1, 2024, Selling on Amazon, Fulfilment by Amazon, and all other services currently supplied by Amazon Services Europe S.à r.l. (ASE) will be supplied by Amazon EU S.à r.l. (AEU). All agreements, policies, terms and conditions currently referring to ASE, including Amazon Payments agreements, will be updated to AEU. Additionally, all invoices issued by Amazon will be issued by AEU instead of ASE after August 1, 2024.
If your company is established in the UK, Germany, France, Italy, Spain, Netherlands, Poland, Belgium or Sweden, you will be invoiced by the AEU branch in your country of establishment. As a result, local VAT rules apply and and VAT will be charged on your Amazon fees. In the majority of cases, we expect that you will be able to recover this VAT through your normal VAT return process.
We recommend that you contact your tax advisor for more information on recovering VAT as per your country of establishment's local regulations.
If your company is not established in the countries listed above, you will be invoiced by the AEU head office in Luxembourg, and there will be no change to how VAT is applied on Amazon fees.
Note: This change doesn't impact your account access, listings, product pricing, customer reviews, selling services or the price of services.
For more information, go to Update to Amazon UK and EU seller services entity and VAT treatment.
Update to Amazon UK and EU agreements and VAT treatment
Effective August 1, 2024, Selling on Amazon, Fulfilment by Amazon, and all other services currently supplied by Amazon Services Europe S.à r.l. (ASE) will be supplied by Amazon EU S.à r.l. (AEU). All agreements, policies, terms and conditions currently referring to ASE, including Amazon Payments agreements, will be updated to AEU. Additionally, all invoices issued by Amazon will be issued by AEU instead of ASE after August 1, 2024.
If your company is established in the UK, Germany, France, Italy, Spain, Netherlands, Poland, Belgium or Sweden, you will be invoiced by the AEU branch in your country of establishment. As a result, local VAT rules apply and and VAT will be charged on your Amazon fees. In the majority of cases, we expect that you will be able to recover this VAT through your normal VAT return process.
We recommend that you contact your tax advisor for more information on recovering VAT as per your country of establishment's local regulations.
If your company is not established in the countries listed above, you will be invoiced by the AEU head office in Luxembourg, and there will be no change to how VAT is applied on Amazon fees.
Note: This change doesn't impact your account access, listings, product pricing, customer reviews, selling services or the price of services.
For more information, go to Update to Amazon UK and EU seller services entity and VAT treatment.
202 replies
Seller_dBkFAAKkpAi1G
I received your new policy notice yesterday, which stated:
After August 1, 2024, your withdrawal amount will change. Local VAT rules will apply to fees charged by Amazon, and we will deduct the relevant VAT when charging fees;
What impact does this policy have on us? Do you need to withhold VAT on every order placed by Amazon registered by local companies (UK, Germany, France, Italy, Spain, Netherlands, Poland, Belgium and Sweden)?
I understand that local companies also have to start withholding VAT? Our company was established in Northern Ireland. I don’t quite understand whether it needs to be withheld. I need your answer.
Seller_76AUwmqvSyRIM
Scope of VAT Application:
Will VAT be charged on all Amazon fees, including Selling on Amazon fees, Fulfilment by Amazon (FBA) fees, commission fees, sponsored ads fees, and any other service fees?
VAT Reclamation Process Across Multiple Countries:
As a seller operating in multiple countries (UK, France, Italy, Spain, and Germany), will we have to reclaim VAT separately from each country’s tax authority?
The announcement is not ambiguous. It is crystal clear.
You will be charged by the AEU country in your country of establishment. So if, for example, you are established in the UK, you will be charged by Amazon UK for ALL UK and EU sales. The invoices will include VAT and you will have to reclaim that VAT from HMRC in the standard way.
Seller_rCJ7QkwtaCHwv
Hello, Could you please clarify what happens if you are on the flat rate scheme? On the flat rate scheme you cannot re-claim vat so it would not be right for Amazon to take the 20% as the sellers cannot reclaim the difference from HMRC. I am assuming Amazon will have a filter for flat rate companies where we can input out rate? Say, 7.5%. Or, this will be left as is and the rules not affect flat rate vat sellers? Looking forward to your reply so we can better prepare for the changes ahead.
Seller_MT8rt0A2OpbCx
Personally, I think this is fairer for VAT registered sellers. Currently, if you are VAT registered, we pay 20% of profits to HMRC. For non VAT registered, they can keep that 20% plus, essentially, have another 20% off Amazon selling fees.
Seller_csTrTfxUTAzYa
Hi,
I am a UK based business operating out of the UK.
I am VAT exempt due to turnover below the threshold.
As far as I can see I am already paying VAT on my fees.
Below relates to my seller fees on a £52.95 FBA item
Amazon fees
Commission:
Base amount -£7.61
Tax -£1.52
FBA fulfilment fee per unit:
Base amount -£6.37
Tax -£1.27
Is this correct and will my seller fees now be 20% higher after the 1st August?
Thank you :)
Seller_76AUwmqvSyRIM
I'd like to agree with you but I fear that's a long way off.
Seller_76AUwmqvSyRIM
Nothing will change for you. You were probably unaware of the opportunity to stop paying VAT on your Amazon fees by declaring your VAT exemption to Amazon so you have been paying it unnecessarily.
I'm sure you're not the only one. It's not well publicised or known and Amazon certainly don't go out of their way to let you know about it.
I believe the only way to reclaim the VAT you have paid is by becoming registered. You can reclaim VAT paid on many of your purchases over the previous few years, not sure exactly how long.
Seller_wUU01kBOwvNzv
hello dear
I am right now under threshold £85000, I got VAT exemption.
can you pls explain me be practically for this
MY SELLING PRICE ARE £3.89
Referral Fee £0.60
Amazon Fulfilment £2.36
I get amount back £0.93
what i will get after 1 august 2024 pls explain me in details
thank you
Seller_d8YGbIjNqwFxn
You are not on a 20% VAT scheme with Amazon.
For all your sales on Amazon you will still pay 7.5% of your turnover to HMRC. There is no difference here.
The fees will be charged at 20% VAT the same as you are charged on any business purchases made. As you are on the flat rate scheme you can't claim this 20% VAT back.
You will therefore be slightly worse off for each transaction.
You may want to consider if moving away from the flat rate scheme is the way to go.
Seller_To2rVOO7HpWE7
Hi guys, Im VAT exempt due to being below the threshold, I have noticed after making changes on Selleramp SAS to my vat setting changing it from not applicable to not registered meaning I will now be charged 20% on fees, my profit margin decreases by 10% on all products! Does this sound accurate or is my Selleramp wrong. If this is the case everyone will have to increase prices to make a profit and as a result the customers take the hit!
