Are you looking to increase customer loyalty and create a steady stream of recurring revenue? Amazon's Subscribe & Save program might be the perfect solution for your business. Here's what you need to know as a seller:
🔑 Key Benefits:
• Increased customer retention
• Predictable, recurring orders
• Potential for higher sales volumes
📊 How It Works:
You choose a base discount: 0%, 5%, or 10%
Eligible products are automatically enrolled at 0% (you can opt out)
Customers save more when bundling subscriptions, encouraging larger orders
💡 Eligibility Tips:
• Maintain a good seller account standing
• Focus on replenishable products (e.g., vitamins, skincare, shampoo)
• Ensure consistent stock availability
• Offer free domestic shipping
• Keep average delivery promise under 5 days
📈 Performance Metrics to Track:
• Shipped units and revenue
• Active subscription count
• Out-of-stock impact
• Average revenue per customer (subscribers vs. non-subscribers)
🔍 Pro Tip: Use the Subscribe & Save performance and forecasting reports to optimize your inventory management and track your success in the program.
Remember, while participation doesn't guarantee orders, it can significantly boost your visibility to repeat customers. Keep an eye on those performance metrics and adjust your strategy accordingly.
Here you have some interesting resources to look at:
Subscribe & Save
Manage Subscribe & Save products
Manage user permissions for Subscribe & Save
Have you considered enrolling your eligible products in Subscribe & Save? It could be a game-changer for your Amazon business!
