Reclaiming Our Product Line
We manufacture a product. Another company created an ASIN for our most popular SKU before us. How do we get control back of our product as the manufacturer?
Reclaiming Our Product Line
We manufacture a product. Another company created an ASIN for our most popular SKU before us. How do we get control back of our product as the manufacturer?
1 reply
Christine_Amazon
Hello @Seller_IDjlswWLogwTE
Christine here from Amazon Forums.
Thank you for bringing this matter to our attention. As a manufacturer, you have several options to regain control of your ASIN:
First, file a Brand Registry application if you haven't already. You'll need:
- A registered trademark
- Supporting documentation proving you're the manufacturer
- Product documentation/photos
Once Brand Registry is approved, submit a case through Seller Central > Help > Report a Violation to report the unauthorized listing. Include:
- Proof of manufacturing rights
- Product specifications
- Factory documentation
- Product photos
- Any relevant patents/trademarks
Do NOT create a new ASIN, as this violates our duplicate listing policy.
If the other seller is using counterfeit products or making false claims, submit a detailed counterfeit complaint.
The process typically takes 1-2 weeks for review. Continue using the existing ASIN while the case is under investigation.
For specific case updates, please contact Seller Support directly through your Seller Central account.
Christine.