requiring other sellers brand approval before selling
Is this possible? We’re facing issues with counterfeit sellers on our listing, and customers are receiving incorrect products. These sellers are persistent, and none of the brand registry protections seem to apply.
Could we request that these sellers be required to apply for brand approval to help protect our brand? We are the registered owners and hold trademarks for our product, and we are also the manufacturers.
requiring other sellers brand approval before selling
Is this possible? We’re facing issues with counterfeit sellers on our listing, and customers are receiving incorrect products. These sellers are persistent, and none of the brand registry protections seem to apply.
Could we request that these sellers be required to apply for brand approval to help protect our brand? We are the registered owners and hold trademarks for our product, and we are also the manufacturers.
0 replies
Jurgen_Amazon
Hello @Seller_unvDAQ1xP5Sq5
I understand your frustration with dealing with counterfeit sellers on your product listing. This is a common issue that many brand owners face, and I'm sorry to hear you are going through this challenge.
Fortunately, Amazon does have processes in place to help protect brands and customers from counterfeit products. I would recommend the following steps:
- Enroll your brand in the Amazon Brand Registry program. This provides additional brand protections and tools to help you identify and remove counterfeit listings. You can find more information about the Brand Registry program here: Amazon Brand Registry Help Page (Canada)
- Once enrolled in Brand Registry, you can use the Report a Violation tool to notify Amazon of any counterfeit sellers you identify. This will trigger an investigation, and Amazon can take actions to remove the infringing listings. The process for reporting violations is outlined here: Reporting Violations in Brand Registry (Canada)
- In addition, you can consider applying for Amazon's Transparency program. This service allows you to apply unique codes to your products, making it easier to identify authentic items. Customers can then verify the legitimacy of the product they receive. More information on Transparency can be found here: Amazon Transparency Program (Canada)
Regarding your suggestion to require all sellers to apply for brand approval, that is not currently an Amazon policy. However, the Brand Registry and Transparency programs are designed to provide brand owners with more control and protection over their listings.
I would encourage you to diligently utilize the tools and processes available through Brand Registry to address the counterfeit issues you're facing. Please let me know if you have any other questions! I'm happy to provide further guidance.
Jurgen
