I think I found that problem, why didn’t they accept my appeal!
In first I identified two reasons!
But I think I found one more reason!
English teacher hasn’t fixed this yet!
(If you are say it might be good, then I’ll send it to her)

Here is the original message what I got:

Dear Robert/TOP SALE KING WEBSHOP,

Your Amazon Seller account has been temporarily deactivated and your listings have been removed. Funds will not be transferred to you but will be held in your account while we work with you to address the following concern(s).

Why is this happening?
We are reviewing your Amazon Seller account for the reason(s) listed below. In order to ensure that customers can shop with confidence on Amazon, we routinely request additional documentation from sellers to verify their account information and confirm authenticity of certain items.

How do I reactivate my account?
To reactivate your selling account, please address the following concern(s):

Reason 1:
We found that your account may be related to an account that cannot be used to sell on Amazon.

Please review and address all Performance Notifications in Seller Central for your related Amazon seller accounts.

Reason 2:
You have listed items that you are not approved to sell. There are pre-approval requirements for the branded items you are listing.

You are not approved to sell items in this brand:

GUESS

Please send us the following information:
A plan that explains:
– The reason you are listing products that you are not approved to sell
– Steps you have taken to resolve this issue
– How you will prevent this issue in the future

Here are a few things to consider as you work on resolving this:
–Listing: Is the product accurately described on Amazon? Have you ensured that there is no ambiguity and the customer is well informed?
–Packaging: Is the product in its original packaging as listed on Amazon?

Learn more about this policy in Seller Central Help (https://sellercentral-europe.amazon.com/gp/help/200301050)

Reason 3:
You are offering items that may be inauthentic. A list of these items is provided below:

---

ASINs: B06XF8LQ93

Product Title: Guess Women Stainless Steel Charm Bracelet - UBB83050-S

ASINs: B06XHH3XTJ

Product Title: Guess Bracelet Jewelry One of A Kind Collection - UBB83002-S

ASINs: B00IAQY7BO

Product Title: Bracelet

Brand Guess

Please send us the following information:
– Copies of invoices, receipts, contracts, delivery orders, or authorization letters from your supplier issued in the last 365 days. The quantity of items shown should match your inventory.
– If you are not the brand owner, provide an authorization letter and a complete set of documentation, including authorization letters, to prove a valid supply chain.
– If you are the brand owner, provide a copy of the brand registration certificate, and business license or personal identity card.
– Contact information for your supplier, including name, phone number, address, email, and website.

You can send .pdf, .jpg, .png, or .gif files. These documents must be authentic and unaltered. We may call your supplier to verify the documents. You may remove pricing information, but the rest of the document must be visible. We will maintain the confidentiality of your supplier contact information.

The sale of counterfeit products on Amazon is strictly prohibited.
You can learn more about Amazon’s policies regarding the sale of counterfeit items in Seller Central Help:
– Amazon Anti-Counterfeiting Policy (https://sellercentral-europe.amazon.com/gp/help/201165970)
– Policies and Agreements (https://sellercentral-europe.amazon.com/gp/help/521)

How do I send the required information?
Please submit this information to pq-seller-assessment@amazon.co.uk.

What happens if I do not send the requested information?
If we do not receive the requested information within 17 days, or after two unsuccessful appeals (whichever occurs sooner), we may not allow you to sell on Amazon. Failure to successfully appeal this decision may result in payments being withheld.

You can see your balance and settlement information in the Payments section of Seller Central. If you have questions about those, please write to payments-investigate@amazon.co.uk.
Sincerely,

Seller Performance Team

Here is my new appeal:

Dear, Amazon Performance Team!

Thank you for taking the time to read my appeal. I am the owner of [TOP SALE KING WEBSHOP], and I am writing in response to my account suspension, with a plan of action.
Following the complaints, I have put several procedures in place to ensure the risk of any future infringement is non-existent.

My shop has been suspended for three reasons:

 1.) The Amazon found that my account may be related to an account that cannot be used to sell on Amazon.
 2.) There are pre-approval requirements for the branded items I am listing.
 3.) I am offering items that may be inauthentic.

 Reason 1.) It turned out that my account may be related to an account that cannot be used to sell on Amazon.

I will write down this case briefly:
I registered on Amazon on 08/09/2018
My account name’s TOP SALE KING WEBSHOP (this was my original account.)
08/09/2018 This account has been suspended by Amazon

1.)The root cause:

• The root cause of the multiple accounts was that due to my inexperience and lack of knowledge of Amazon policy I became impatient with the verification process and attempted to open an account on more than one occasion in a misguided attempt to speed the process up.

• After that, I opened two accounts with the following name:

• XY webshop

• ZSwebshop

• I made a huge mistake. Now, I know.

2.)Immediate actions taken to resolve the multiple account issues:

• Immediately, I sent a delete request for these secondary accounts! I am attaching a photo of this message.

I sent this message (attached picture)

• I thought, I had successfully solved this problem with the Amazon because my account has been reactivated and I could continued selling! Here you can find my appeal, which the Spain market accepted: (on 21st February 2019)
https://sellercentral.amazon.co.uk/appeal/notification/f8d7832e-ee1a-4bb8-b937-064088ec475e?ref=sc_pn_vab
• As you suspended my account, on 6th October 2019 because of the same problem. I immediately checked these accounts, and it seems, your colleagues hadn’t deleted them.

• This is the reason why you can see that a suspended account that is connected to my account.

ZS webshop account:
• I got the following message from Amazon ES (attached picture)

ZS webshop closed yet!
13/01/2020, I got the following message from Amazon ES (attached picture)

09/01/2020, I got the following message from Amazon ES (attached picture)

• I think your colleague solved my problem.

XYwebshop account:
• Yet, I didn’t get a decision

• Here are some further pictures which certify, that I sent the message and I would have liked to solve that case too. (XYwebshop account delete request, XYwebshop account delete request 2, XYwebshop account case list) (attached picture)

XYwebshop account case list: (attached picture)

The Amazon’s support team didn’t delete this account either! (attached picture)

XYwebshop account delete request: (attached picture)

XYwebshop account delete request 2: (attached picture)

So, you can see that I did everything that I could, to correct my mistake.

3.) Steps that I took to ensure that I do not breach this policy again in the future.

• To resolve this issue permanently, I re-initiated the cancellation request on December 13, 2019.
• I didn’t get any decision! Today I sent the delete request again! (to the UK and Spain market)

• I have thoroughly read Amazon’s policy and I now know that it is only possible to create
another account if Amazon gives me the permission to do so under the following terms:

 I must have a separate bank account for each Seller Central account.

 You will not approve multiple Seller Central accounts that use the same bank account within the same region. If I sell across regions (for example in North America and Europe), I can use the same bank account for my Seller Central accounts as long as my accounts are linked through Amazon Global Selling.

 Each account must have a separate email address.

 The products and services sold in each account must be different.

 MyPerformance Metrics must be in good state.

 Otherwise, all accounts will be suspended by Amazon.

Explanation of the second reason!

 Reason 2.) There are pre-approval requirements for the branded items I am listing.

• GUESS brand

1.)The root causes that led to the issue:

• The root cause of the issue was that I was not careful enough to notice and double check all the details of the which There are pre-approval requirements for the branded items I am listing.

2.)Immediate actions taken to resolve the multiple account issues:

• I immediately deleted that products and brand that did you marked. This was my first task.

• After that, I deleted all products to ensure that there are no product left on Amazon that could cause a problem in the future.I don’t want to make a mistake again.

3.) Steps that I took to ensure that I do not breach this policy again

• Now I know which are those Products that require additional approvals, because I read, and understood your rules, that I found on the following page: https://sellercentral-europe.amazon.com/gp/help/help-page.html?
itemID=200301050&ref=ag_200301050_bred_SJFE8S8AES7F7VG

• So that the problem will not recur, Iwill also do the following too.

• Every month on a 1st day, I review the section of your policy where the products requiring approval are located to see, if there is new brand which is a pre-approval requires an application.

• I will review my Account Status on a weekly basis, to verify that I are within Amazon’s Targets, and handle all Product related notifications and that particular product that you will find suspicious, will be immediately deleted.

Explanation of the third reason!

 Reason 3.) The system found some products that they consider not safe or fake.

I am sending this action plan regarding the product authenticity claim that I had on Amazon.co.uk regarding.

Here is the list of ASINs which are not safe or are deemed fake:

ASINs: B06XF8LQ93
Product Title: Guess Women Stainless Steel Charm Bracelet - UBB83050-S

ASINs: B06XHH3XTJ
Product Title: Guess Bracelet Jewelry One of A Kind Collection - UBB83002-S

ASINs: B00IAQY7BO
Product Title: Bracelet
Brand Guess

1.)The root causes that led to the issue:

• The root cause of the issue was that I was not careful enough to notice and double check all the details of the which There are pre-approval requirements for the branded items I am listing.

• But, before I opened my store, I did a thorough market research to find the perfect dropshipping partner, as the most important thing for me is the satisfaction and perfect service of and to my customers. I found and working each other with the biggest European Dropshipping Company whose name is name of my partner

• This company can guaranty, and also prove that the items are 100% genuine.
• This fact is stated in the General Terms and Conditions, here is a small part from the name of my partner General Terms and Conditions:

• 11.4. The providers of branded perfumery and cosmetic products who sell through your platform have guaranteed to name of my partner that all the products are original, that they have been acquired correctly through their owners or through authorised providers with the necessary permits and authorisations for their distribution.

• 11.5. Product providers that trade with name of my partner have expressly guaranteed that their products have not been modified or altered and have free transit and circulation within the European Common Market. These products are protected by the free trade principle within the European Union and by the exhaustion of brand rights, and can be legally marketed by their distributors.

• Here is link, where you can find the name of my partner full General Terms and Conditions: https:…

• Now you can see that, the name of my partner is an official distributor.

• I got a certification from name of my partner , to prove that I working each other and this document proves that I can sell these products

The certification, what I got (attached picture)

• I also attach a monthly fee bill which further proves that I’m working with my partner.

The Invoice (attached picture)

• The root cause of the issue was that I was not careful enough to notice and double check all the details of the items that are available to the customer.

• I am pleased that I have not received any complaints from any customer! I get received a warning from the Amazon.

• So my customers didn’t have a bad experience. This is good news to me.

• The warning from Amazon, however, has taught me how to improve my business even more before giving my customers bad products.

2.)Immediate actions taken to resolve the multiple account issues:

• I immediately deleted that products that did you marked. This was my first task!

• After that, I deleted all products to ensure that there are no product left on Amazon that could cause a problem in the future.

3.) Steps that I took to ensure that I do not breach this policy again

• I will prepare a brand new catalogue.

• I have read in details the rules, and I see what categories and products are not allowed on Amazon.

• Now, I know all of the categories. I have read and learned all the categories and the content restrictions! I have studied each category in depth, separately.I found the information on the rules and regulations on the next page: https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=201743940&language=en_ES&ref=ag_201743940_cont_1801

• So that the problem will not recur, I will also do the following too.

• I will review my Account Status on a daily basis, to verify that I are within Amazon’s Targets, and handle all Product related notifications and that particular product that you will find suspicious, will be immediately deleted.

• I would like to continue to obtain my inventory from my partner because I can trust this supplier.

• My experience is that name of my partner is one of the best dropshipping partners.

• Why do I think this? (about my partner )

 It has a huge stock / inventory, and they can handle it properly.

 The my partner allways sync my inventory for Amazon twice a day, so I can avoid stock shortages and allow customers to fully select from real stock.

 The successful selling modell of my partner is reflected in the many accolades that they received throughout the years. You can find this accolades on their website, but I will attach a picture for you to see.

my partner’s awards (attached picture)

Now that you have know my dropshipping partner, I would like to introduce you to the dropshipping model what we using.

How it works my selling modell?

• I don’t have to buy these products in advance. I just list the products on Amazon. Only I have 50 items in stock at home (which I pre-order, if I get an order for this, I will post it)

• when a customer buys a product, at the moment I buy it from my partner , and of course I get an invoice for that product

• From Amazon, the information arrives via API system to the my partners’s MIP system, completely error free, with no loss of information.

• I use the Amazon VAT service so my customer can download the invoice immediately.

• The shipping or parcel delivery isn’t late. In all cases I can keep the deadlines.

• my partner has connections with more than 60 carriers, so I can handle transportation almost anywhere. I always choose the best courier company for my customers to win their satisfaction.

• In each order I will send a tracking information.

• If the customer is not at home when the parcel arrives, the shipping company will automatically send an email to the buyer about the next delivery date. In addition, my company also sends an email to the buyer to help them with how can they pick up there package. The most important thing for me is the satisfaction of my customers, because Iowe them for the success of my business.

• The fair and successful operation of my company is reflected in my customer comments and my business statistics.

• I studied in detail and I understood the dropshipping policy, which I apply every point. I found it on the next page: https://sellercentral-europe.amazon.com/gp/help/help.html?itemID=201808410&language=en_ES&ref=ag_201808410_relt_201743940

• this sample proves that, I am using the following condition:
„Identify yourself as the seller of your products on all packing slips and other information included or provided in connection with them”

• the next attached picture proves that I have a records for my sold products
„Be the seller of record of your products;”
Order records

I do the followings in my business every week:
• I’ll make the decision, which products to put on Amazon
• I setup the prices
• I setup the discounts
• I’ll make the decision, which shipping company to take out the package to achieve the best possible customer satisfaction
• I answer customer questions
• I handle the warranty problems
• I handle and resolve issues (I keep a record of that so no complaints go unanswered)
• If there is a problem with the package with my partner I will try to solve the case as soon as possible to maintain the best customer satisfaction.

my partner do the followings:
• after the order the my partner does the followings on in my name. (wrapping, making delivery note, they give the package, to the carrier)

• the buyer receives the delivery note in the package

Delivery note (here is a sample)

Invoicing:

• Unfortunately I can’t send invoices for products I haven’t sold yet, because I haven’t bought them yet. But I can send you invoices for every products, that my customers already bought (or for the 50 products, that I have bought)

The invoice, what I got from the my partner about that products what did you mark
(this invoice was attached my appeal in 7th submission)

Supply chain:

• As you may knew in the my partner’s General Terms and Conditions, my partner that they have been acquired correctly through their owners or through authorised providers with the necessary permits and authorisations for their distribution.

• The supply chain is as follows: my partner buys the products directly from the distributor and I resell them.

Further measures:

• I check every detail in Amazon catalogue of the new branded products, that I intend to sell (Title, material details, available sizes, bullet points, photos etc.)If there in anything false or inaccurate, the I will open a case in order to update the product information.

• In case that my suggestions are not approved the listings will be permanently removed from my Amazon catalogue.

• When I receive A-Z requests and negative feedback, I track it daily to ensure that all customer complaints were processed in a timely manner as soon as they occur. If there are future complaints about certain products, I will carefully review, correct, or permanently delete the product.

Contact information for my supplier, including name, phone number, address, email, and website.
…

My contact details:
…

I hope that these information are enough for you. In case that you need any additional information, or want to provide me with some guidelines, Iare at your disposal at any time.
I believe that my Plan of Action addresses the issue in a satisfactory manner and I am looking forward to have my account reinstated.

Best regards,
Robert
TOP SALE KING WEBSHOP
(owner)

I understand the letter is a bit long!
How can I make it shorter, so that all the answers are in it?

Thank you all for your help and patience!

Robert