Brand Registry Appeal: Request for Reinstatement of Infringement Reporting Privileges

Overview

I am writing to formally appeal the deactivation of our "Report a Violation" privileges on Amazon UK. After conducting a thorough internal review, I have identified the reasons for this deactivation and developed a comprehensive action plan to ensure full compliance with Amazon's Intellectual Property policies moving forward.

Root Cause Analysis

The suspension of our infringement reporting rights resulted from several key issues:

1. Repeated Reporting of Rejected Infringements: We repeatedly reported certain ASINs (e.g.,) despite previous rejections, including Complaint ID:. This created redundancy and demonstrated a misunderstanding of the reporting process.

2. Incorrect Classification of Infringements: We incorrectly classified trademark infringements as copyright infringements. This misclassification led to invalid reports.

3. Lack of Test Purchases: We did not conduct test purchases on the products we reported. Test purchases are essential for verifying the authenticity and infringement status of products.

We would also like to mention that all the brands we are selling are under our own brand. We have trademarked these brands for protection reasons. However, we believe that this suspension occurred due to our reporting multiple sellers at once. We take full responsibility for this action as we were unsure about the outcome.

We have now read the policies regarding brand registry, especially regarding reporting a violation. We understand how we need to proceed and what steps we need to take in order to resolve this.

Detailed Corrective Actions and Compliance Plan

To ensure adherence to Amazon's Intellectual Property policies and prevent future violations, we have implemented the following actions:

1. Conducting Test Purchases

● Action: We will perform test purchases for all products suspected of infringement.

● Process: Purchase the suspected product from the listed seller.

Document and photograph the product upon receipt.

Consult with our Intellectual Property attorney to confirm any infringements based on physical evidence.

● Benefit: This step will ensure that we have concrete evidence before submitting any infringement reports, thereby increasing the validity and acceptance rate of our reports.

2. Avoiding Duplicate Reports

● Action: We will maintain a detailed log of all reported ASINs and their corresponding complaint IDs.

● Process: Track the status of each report to avoid resubmitting for the same issue.

If a report is denied, we will escalate the matter to Amazon for further review instead of submitting a duplicate report.

● Benefit: This approach will reduce redundancy and improve the efficiency of our reporting process, ensuring that only new and unique cases are reported.

4. Accurate Infringement Reporting

● Action: Ensure that all infringement reports are accurately classified and relate to our registered intellectual property.

● Process: Only report copyright infringements if they pertain strictly to our registered copyrights.

Avoid mentioning trademarks or pending patents in copyright infringement reports to prevent confusion and invalidation.

● Benefit: Accurate classification of infringement types will enhance the credibility of our reports and align them with Amazon's guidelines

I have read and familiarize myself with Amazon's policies, paying special attention to Amazon's intellectual property policies, product safety and compliance, anti-counterfeiting policies, and product detail page rules (see links for references).

- https://sellercentral.amazon.com/gp/help/external/U5SQCEKADDAQRLZ?referral=ANBTGLS5U37CS_AC9K1LIHEIXE5

- https://sellercentral.amazon.com/gp/help/external/U5SQCEKADDAQRLZ?referral=ANBTGLS5U37CS_AC9K1LIHEIXE5

- https://sellercentral.amazon.co.uk/help/hub/reference/G201165970?mons_sel_mkid=amzn1.mp.o.A1F83G8C2ARO7P&mons_sel_mcid=amzn1.merchant.o.A1J92FQB21MMS7&mons_sel_persist=true

- https://sellercentral.amazon.co.uk/help/hub/reference/G200390640?mons_sel_mkid=amzn1.mp.o.A1F83G8C2ARO7P&mons_sel_mcid=amzn1.merchant.o.A1J92FQB21MMS7&mons_sel_persist=true

Request for Reinstatement

We acknowledge our previous missteps and are committed to adhering to Amazon'sIntellectual Property policies. By implementing the corrective actions outlined above, weaim to ensure that our future infringement reports are accurate, valid, and compliantwith all relevant guidelines. We kindly request the reinstatement of our "Report a Violation" privileges so that we can contribute to maintaining the integrity of the Amazon UK marketplace. Our commitment to protecting intellectual property rights is unwavering, and we believe our revised approach will significantly enhance the accuracy and validity of our infringement reports.

Thank you for considering our appeal. We look forward to your positive response and the opportunity to continue working together to keep Amazon UK free of counterfeit products.

Sincerely