Red 'Frequently Returned' Banner destroying Sales
Hi There,
Has anyone else been the victims of this brainless decision by Amazon to start putting red 'Frequently Returned' banners on product pages?
A banner has appeared on one of my listings for a pair of sunglasses that have been on sale for over 15 years, with an excellent record of customer satisfaction and feedback. Unfortunately for me, 'poor fit' is a frequently used excuse by customers when they want to return something without having to pay the return postage - also, this particular product is ideal for skiing, so you get some customers who buy them, go on their ski holiday and then return the glasses for a refund so they've effectively 'borrowed' them for free.
My sales of this leading item in my range have tanked, going from around 60 units a month to three.
Is anyone else a victim of this? What can we do about it? if these banners start turning up on my other leading products it could totally ruin my business.
Typical Amazon isn't it, you get a bunch of overpaid young executives who haven't got the first clue what sort of impact these things have on people's livelihoods, sitting around some posh table in a glass-walled air conditioned office coming up with this dross in order to justify their jobs. It makes me seethe.
I'd be interested to know the thoughts of others suffering this cancer.
Red 'Frequently Returned' Banner destroying Sales
Hi There,
Has anyone else been the victims of this brainless decision by Amazon to start putting red 'Frequently Returned' banners on product pages?
A banner has appeared on one of my listings for a pair of sunglasses that have been on sale for over 15 years, with an excellent record of customer satisfaction and feedback. Unfortunately for me, 'poor fit' is a frequently used excuse by customers when they want to return something without having to pay the return postage - also, this particular product is ideal for skiing, so you get some customers who buy them, go on their ski holiday and then return the glasses for a refund so they've effectively 'borrowed' them for free.
My sales of this leading item in my range have tanked, going from around 60 units a month to three.
Is anyone else a victim of this? What can we do about it? if these banners start turning up on my other leading products it could totally ruin my business.
Typical Amazon isn't it, you get a bunch of overpaid young executives who haven't got the first clue what sort of impact these things have on people's livelihoods, sitting around some posh table in a glass-walled air conditioned office coming up with this dross in order to justify their jobs. It makes me seethe.
I'd be interested to know the thoughts of others suffering this cancer.
0 replies
Seller_PY6qN1rPPfY0J
Can the person who gave a thumbs down explain your opinion please. I don't mind you disagreeing but this is a discussion forum - we'd love to know why you think I am wrong to be upset about this?
Seller_Dhq7d6MM6gI5q
I have had it added to one of my listings and opened a case with amazon as the listing actually has a return rate of 3.4% despite have 3 returns in around a two month period with over 100 units sold. One of which was because they had 'been gifted the same candle twice'.
Amazon said there was nothing they could do and i should 'amend' my listing. So pretty useless advice. I pushed them again and again and they ended up saying that it was pretty much something they are rolling out with AI and that we wont be able to argue or change that red pop up even if its incorrect..... so fun times ahead it seems. My listing also dropped in sales and actually tanked the sales of my other items as they are intertwines as variations on the same listing. I told them its a huge scam and not a smart way for Amazon to make money as will damage our sales therefore damaging their income.... stupid really
Seller_fLViBrSW573Aj
One of the worst features introduced in a long time, and it serves as a great example of how Amazons automated approach to just about everything is not always the right thing to do.
I sell some seasonal items (summer & Christmas), which because of Amazons open return policy often see a lot of returns from "customers" who buy the items to use once then send back for a refund. Consequently these products now have this ridiculous banner and the conversion rate has plummeted.
The banner is there because Amazon allow customers to abuse the return policy, not because there is a problem with the product. I appreciate Amazon want to reduce returns, but they never seem to consider reviewing their own policies!
I'm going to give it a few more weeks and if they don't get rid of the banner i will simply sell these products elsewhere, and we're the only people selling these items on Amazon.
Seller_RNcqKX0eok7NI
Funny ours sales like many others are on the floor despite doing nothing different -we have just put it down to the current times
We have just had a warning from amazon regarding one of our items because some one complained that it wasn't up to her standard - we had to do a detailed report showing pictures etc - the item has sold without issue for well over 10 years - we won the appeal but this is the first time this has happened
Seller_QdBM0Wpfm15lw
Suffering from the cancer. Launched a new product. The sales were good enough. Enrolled the product in Amazon vine program to boost sales and then suddenly got this tag which ruined business at once. Obviously as a new seller you are in learning stage and might get returns due to some issues, but this tag is total injustice with the sellers.
No one, even not myself would pay for a product which has such tag on it. TOTAL INJUSTICE
Seller_540qgZMXuuXdD
I haven't had it myself, but I've seen it. It would certainly put me off, and it doesn't give any context to returns.
Out of curiosity, how did you find out your product had the red banner?
Seller_yKaAOF5OG0p6m
We're suffering from this as well...sadly many people buy two sizes and return the one that is deemed to be unsuitable. So we're in a hopeless position.
I think that it's a direct result of the voice of the customer programme which again is totally not fit for purpose. We have one item flagged as being frequently returned and the first two reasons for return found in the voice of the customer portal are totally contradictory. The first states that the sizing is wrong and that the jacket comes up too big. The second states that the jacket sizing comes up too small. How are we supposed to counter this?
As an aside, the returns rate that we have on Amazon runs at around 15% On our own website it's less than 1% And yes we do offer a no quibble free returns policy on our site.
As the Americans say, do the math and go figure!
Seller_Z1VmZ3fbCMGeu
I can only sympathize. The platform is becoming intolerable with listing removals, buy box removals, "your item might be lost" messages and now this.
