Best way to set up new brand
Hi guys!
So I currently run my amazon account on my own, just my one solitary brand in the UK and US.
Now I want to start up a second brand, with a friend (we will both be directors of the new company). Was wondering what the best way was to structure this in terms of making sure I don’t get my current brand/ seller account banned for something silly.
What is the best thing to do?
- Have my business partner set up an Amazon account with no connections to myself and operate it separately
- Get approval from Amazon to set up a second Amazon seller account in my name
- Start the new brand in my existing seller account, and use programs to separate the income when it comes to the accounting and financials
I want the method that brings the risk of getting my account banned down to virtually zero, even if it ends up being more complicated to set up. My key desire is to protect my existing brand as it’s my full time job.
All the best
Best way to set up new brand
Hi guys!
So I currently run my amazon account on my own, just my one solitary brand in the UK and US.
Now I want to start up a second brand, with a friend (we will both be directors of the new company). Was wondering what the best way was to structure this in terms of making sure I don’t get my current brand/ seller account banned for something silly.
What is the best thing to do?
- Have my business partner set up an Amazon account with no connections to myself and operate it separately
- Get approval from Amazon to set up a second Amazon seller account in my name
- Start the new brand in my existing seller account, and use programs to separate the income when it comes to the accounting and financials
I want the method that brings the risk of getting my account banned down to virtually zero, even if it ends up being more complicated to set up. My key desire is to protect my existing brand as it’s my full time job.
All the best
Seller_esvgLzKXw2YAl
You could just bring the new brand under the umbrella of the original company.
Your friend, can then have a small percentage of the company, or some sort of contract, for the new brand, excluding anything to do with the original.
From an Amazon point of view, it’s far safer.
Obviously it’s a bit of faffing to get it setup properly, but with the right contract, it should work.
41 replies
Seller_6sxtIS0RbZ5k7
Will both brands be selling in the same category?
Seller_7VbclcPFFRTnc
It is permitted to have 2 accounts as long as you stick with the 3 Separate things as above, ltd company, bank account and login
Amazon state this is acceptable for different brands and manufacturing proccess
Amazon will know you are on both accounts anyway as they will verify all directors
Using a vpn opens you up to being linked with other accounts who also use VPN as there are only so many ip addresses to offer
As Neil stated, safest option is one account with a contract
Seller_DROodOAYHftnc
Do the two not have to sell in different categories also ?
Seller_A7kgWNghjagZe
I think you’re right with this so have voted it as the solution on this thread. I don’t mind the faff at all, the safety of my existing brand is key so I think creating a contract with my friend and operating the new brand under my existing company is the best move. Thanks!
Seller_A7kgWNghjagZe
Thanks so much for your help! Very informative and clear
Seller_A7kgWNghjagZe
The only side issue with this is keeping my VAT under the threshold as if I keep the new brand under the umbrella of my existing one, it may push my VAT liabilities from the fixed rate of 6.5% to the much higher 20%. Perhaps there is a way to do it calls accountant
Seller_7VbclcPFFRTnc
That section is no longer in the policy page however I wouldn’t risk it
Seller_7VbclcPFFRTnc
Pushing you over the flat rate threshold?
Speak with your accountant as even with the 2 separate companies, using the same factory, materials, staff etc to process goods for the separate companies may have its own vat issues
Seller_DROodOAYHftnc
Interesting ! Have to say I don’t read those particular policy pages as not applicable to me !
Seller_6sxtIS0RbZ5k7
You are allowed to have a second account PROVIDED they don’t both sell in the same category.
It used to be that you had to have permission for the second account though policy suggests that this rule has now been waived but it would be safer to get permission anyway since most of seller support don’t know their own policies.
As others have said, if one account is suspended then it will take the other with it.
Seller_DROodOAYHftnc
I thought that, and posted the same a bit earlier, but Kris says that clause is no longer in the policy.
Seller_7VbclcPFFRTnc
c’mon Jilly - seller university video 
Seller University (amazon.co.uk)
- Only maintain one Seller Central account for each region in which you sell unless you have a legitimate business need to open a second account and all of your accounts are in good standing. Examples of a legitimate business justification include:
- You own multiple brands and maintain separate businesses for each
- You manufacture products for two distinct and separate companies
- You are recruited for an Amazon programme that requires separate accounts
Seller_DTufFoxJuMU0M
I think you are mixing up brand with company, which is what is confusing people.
Seller_2tFFZMJtc4QEf
I disagree with the advice offered in the thread.
Second company with second account is much much better than some sort of “contract”.
Just make sure to follow the requirements that Amazon is seeking which people have pointed out.
