Seriously Stuck with something that makes No Sense lol
I am reaching out regarding my brand, Costanzo Enrico, which is a registered trademark. While the registered trademark was initially submitted as CE Costanzo Enrico Collezioni (which included an emblem and slogan which was incorrect), all our products, packaging, and marketing materials display only the name Costanzo Enrico. This is the correct and intended public-facing brand name.
Unfortunately, my listings are still showing the full name, CE Costanzo Enrico Collezioni, causing a conflict when I attempt to edit or update ASINs. This inconsistency is impacting the integrity of my brand presentation.
I’ve raised this issue previously, including in Case ID: 11218240712, but have received mixed responses—some indicating it will be resolved, and others suggesting it's not possible. I feel like I’ve been going in circles and would greatly appreciate your support in resolving this properly.
To clarify: I am not requesting a change to the trademark itself, but rather the brand display name to appear as Costanzo Enrico, which accurately reflects how our customers recognize the brand—similar to how "Nike" is used, not "Nike Just Do It."
Please let me know what documentation or steps are needed to make this adjustment.
0 replies
Seller_p20O7ctIiGsqG
just to clarify the actual trademark is under Costanzo Enrico.
Seller_ZJhFeE3tNKzfh
It won't be easy, as amazons general stance is the brand name, once created on an ASIN cannot be changed. What was the brand you initially set them up with?
In Brand Registry - what UK IPO trademark ID did you use? And what is the connected trade mark in brand registry?
Seller_gukOLL5KIZsKR
[Moderator Edit: removed personal solicitations]
Seller_fj3M54GkuGQyT
What is the trademark actually registered as with the IPO? Is it ‘Costanzo Enrico’ or is it ‘CE Costanzo Enrico Collezioni’?
Amazon will only accept the brand that is actually registered as the trademark, regardless of whether the brand is ‘what the customer recognizes’.
Your analogy of Nike and Just Do It isn’t really relevant as Nike products are sold as Nike branded (which is a trademark). They’re not sold under the ‘Just Do It’ brand.
Sandy_Amazon
Hi @Seller_p20O7ctIiGsqG
Sandy from the community manager team here.
It seems like in the case it is now resolved and the ASIN you mentioned reflects the brand name you mentioned. Please let me know if you are still encountering issues with other ASINs.
Sandy
