Fellow Sellers,
I’m facing a critical situation and urgently need your advice - support.
What Happened:
Pricing Error: Listed my £599 product at £10 for 1 minute (in order to see difference in amazon fees).
Bot Exploitation: 30 units bought instantly, likely by bots.
Support Failure: Account manager promised cancellations, but 18/30 orders have shipped.
Financial Loss: £17,700+ at stake, threatening my small business and family (newborn twins).*
Actions Taken:
Immediate price correction.
Refunded Payment Complete orders (no guarantee of cancellation).
Escalated to Seller Support, Account Manager, and the Jeff email which is apparently a line to executives.
Amazon’s Contradiction:
Account Manager: “Orders will be cancelled” (see screenshot).
Reality: Shipments continue, support unresponsive.*
Questions for the Community:
Has anyone successfully cancelled orders after a pricing error? How?
How do I escalate this when Amazon’s systems keep failing?
Are bots exploiting pricing errors a known issue?*
Screenshots Attached:
Account manager’s cancellation promise.
Shipment confirmations post-assurance.*
This is a systemic failure. If Amazon won’t protect sellers from bot exploitation, what’s next? Please share your insights or similar experiences. #PricingError #AmazonFail
Fellow Sellers,
I’m facing a critical situation and urgently need your advice - support.
What Happened:
Pricing Error: Listed my £599 product at £10 for 1 minute (in order to see difference in amazon fees).
Bot Exploitation: 30 units bought instantly, likely by bots.
Support Failure: Account manager promised cancellations, but 18/30 orders have shipped.
Financial Loss: £17,700+ at stake, threatening my small business and family (newborn twins).*
Actions Taken:
Immediate price correction.
Refunded Payment Complete orders (no guarantee of cancellation).
Escalated to Seller Support, Account Manager, and the Jeff email which is apparently a line to executives.
Amazon’s Contradiction:
Account Manager: “Orders will be cancelled” (see screenshot).
Reality: Shipments continue, support unresponsive.*
Questions for the Community:
Has anyone successfully cancelled orders after a pricing error? How?
How do I escalate this when Amazon’s systems keep failing?
Are bots exploiting pricing errors a known issue?*
Screenshots Attached:
Account manager’s cancellation promise.
Shipment confirmations post-assurance.*
This is a systemic failure. If Amazon won’t protect sellers from bot exploitation, what’s next? Please share your insights or similar experiences. #PricingError #AmazonFail
The assurance of cancellation from account manager
{personal data content removed, moderator edit}
This is pretty bad, but a lesson learnt for you. Pricing changes can take a while to reflect on the Amazon website. Likely, the price change to £10 was for longer than one minute. In the future, if you need to check amazon fees, you can do this with a calculator, you don't have to change the actual price of the listing. You intentionally changed the price to £10, so you do need to take the blame here. Yes, bots may have taken advantage of that, but if you hadn't listed the product for sale at £10, that would never have been possible.
I know this is not much help now, but hopefully you manage to get at least some of the orders cancelled. Financial Loss should be calculated on your purchase price, not the retail price btw.
I'm sorry - but this is an expensive mistake.
You changed the price. This was your choice to do so. Pricing can take a while to filter through. It's not a systematic failure - its and again I'm sorry to say this - your failure.
Given its FBA - they don't have to cancel anything. I also wouldn't believe anything seller support tell you (even if they are referred to as an account manager - very few people have these) they will just tell you what you want to hear.
You need to treat this as an opportunity now. You've got some sales of your product, hopefully that will lead to an increase in ranking. Push, as much as you can within hte amazon system to get feedback and reviews for those orders.
As others have said, unfortunately the fault here does lie with you. The price was changed and rather than being picked up by bots, looks like the Amazon algorithm thought it was a fantastic sale / bargain / price for the product and immediately positioned it in front of the customers most likely to want the product, hence the immediate sales. So genuine customers, facilitated by bots who were trying to help, probably.
For this reason, put yourself in the shoes of the customer, it would be unfair if you yourself went to a store and thought you were getting a great deal on a product clearly marked at a price for sale, only to be told sorry we were just checking how much VAT we would have to pay or something similar.
A lesson for you, there are manual calculators you can use, and there are also FBA fee calculators in the inventory page when you click into your SKU if you're more tech savvy.
A rubbish situation for sure, and an expensive lesson to learn.
Hey,
Been following this here and over on Reddit. As the majority of people have said, this is really on you.
I just can't fathom even doing a test like that on such an expensive product! There's countless tools out there to check the FBA fees, Amazon even provide one. You were never going to sell it at £10 anyway so I'm unsure why you would want to see the fees at £10 if they original price is £599.
Please update us though. Did Amazon cancel any orders?
I'm not sure what's worse here, actually changing a 599 product to 10 for absolutely no reason whatsoever or admitting that you actually did it yourself, in public, in writing…
No it isnt its you being stupid,hopefully lesson learned.
Hi,
I'm truly sorry to hear about this for you. While most of the replies has a valid argument that you shouldn't have done it I'd like to point out something else.
Business as usual and you'd like to reprice a product absurdly high / low. Immediately Amazon removes the listing flagging that as a pricing error. Somehow Amazon did not act for you. In my opinion Amazon should never interfere with pricing. It's not up to them to dictate a price range for a product. Customers are already at their free will to place the order and have the ability to cancel / refund the order if it was misplaced. On the other hand we as sellers cannot do that.
I hope your problem will be solved and your financial loss will be recovered given your account manager suggested that it will and I wish a life full of joy to your newborns
Any reason you didn't use the amazon revenue calculator? you can change prices and switch between FBA/FBM pricing to see your profits.
You can also set a min max in amazon so if the price falls below the min the listing goes inactive.
If its FBA amazon will not cancel orders from my experience even if its external software errors that caused the issue so its unlikely they would when you changed the price manually.
Sorry to hear this but it's an expensive mistake.
Fellow Sellers,
I’m facing a critical situation and urgently need your advice - support.
What Happened:
Pricing Error: Listed my £599 product at £10 for 1 minute (in order to see difference in amazon fees).
Bot Exploitation: 30 units bought instantly, likely by bots.
Support Failure: Account manager promised cancellations, but 18/30 orders have shipped.
Financial Loss: £17,700+ at stake, threatening my small business and family (newborn twins).*
Actions Taken:
Immediate price correction.
Refunded Payment Complete orders (no guarantee of cancellation).
Escalated to Seller Support, Account Manager, and the Jeff email which is apparently a line to executives.
Amazon’s Contradiction:
Account Manager: “Orders will be cancelled” (see screenshot).
Reality: Shipments continue, support unresponsive.*
Questions for the Community:
Has anyone successfully cancelled orders after a pricing error? How?
How do I escalate this when Amazon’s systems keep failing?
Are bots exploiting pricing errors a known issue?*
Screenshots Attached:
Account manager’s cancellation promise.
Shipment confirmations post-assurance.*
This is a systemic failure. If Amazon won’t protect sellers from bot exploitation, what’s next? Please share your insights or similar experiences. #PricingError #AmazonFail
Fellow Sellers,
I’m facing a critical situation and urgently need your advice - support.
What Happened:
Pricing Error: Listed my £599 product at £10 for 1 minute (in order to see difference in amazon fees).
Bot Exploitation: 30 units bought instantly, likely by bots.
Support Failure: Account manager promised cancellations, but 18/30 orders have shipped.
Financial Loss: £17,700+ at stake, threatening my small business and family (newborn twins).*
Actions Taken:
Immediate price correction.
Refunded Payment Complete orders (no guarantee of cancellation).
Escalated to Seller Support, Account Manager, and the Jeff email which is apparently a line to executives.
Amazon’s Contradiction:
Account Manager: “Orders will be cancelled” (see screenshot).
Reality: Shipments continue, support unresponsive.*
Questions for the Community:
Has anyone successfully cancelled orders after a pricing error? How?
How do I escalate this when Amazon’s systems keep failing?
Are bots exploiting pricing errors a known issue?*
Screenshots Attached:
Account manager’s cancellation promise.
Shipment confirmations post-assurance.*
This is a systemic failure. If Amazon won’t protect sellers from bot exploitation, what’s next? Please share your insights or similar experiences. #PricingError #AmazonFail
Fellow Sellers,
I’m facing a critical situation and urgently need your advice - support.
What Happened:
Pricing Error: Listed my £599 product at £10 for 1 minute (in order to see difference in amazon fees).
Bot Exploitation: 30 units bought instantly, likely by bots.
Support Failure: Account manager promised cancellations, but 18/30 orders have shipped.
Financial Loss: £17,700+ at stake, threatening my small business and family (newborn twins).*
Actions Taken:
Immediate price correction.
Refunded Payment Complete orders (no guarantee of cancellation).
Escalated to Seller Support, Account Manager, and the Jeff email which is apparently a line to executives.
Amazon’s Contradiction:
Account Manager: “Orders will be cancelled” (see screenshot).
Reality: Shipments continue, support unresponsive.*
Questions for the Community:
Has anyone successfully cancelled orders after a pricing error? How?
How do I escalate this when Amazon’s systems keep failing?
Are bots exploiting pricing errors a known issue?*
Screenshots Attached:
Account manager’s cancellation promise.
Shipment confirmations post-assurance.*
This is a systemic failure. If Amazon won’t protect sellers from bot exploitation, what’s next? Please share your insights or similar experiences. #PricingError #AmazonFail
The assurance of cancellation from account manager
{personal data content removed, moderator edit}
This is pretty bad, but a lesson learnt for you. Pricing changes can take a while to reflect on the Amazon website. Likely, the price change to £10 was for longer than one minute. In the future, if you need to check amazon fees, you can do this with a calculator, you don't have to change the actual price of the listing. You intentionally changed the price to £10, so you do need to take the blame here. Yes, bots may have taken advantage of that, but if you hadn't listed the product for sale at £10, that would never have been possible.
I know this is not much help now, but hopefully you manage to get at least some of the orders cancelled. Financial Loss should be calculated on your purchase price, not the retail price btw.
I'm sorry - but this is an expensive mistake.
You changed the price. This was your choice to do so. Pricing can take a while to filter through. It's not a systematic failure - its and again I'm sorry to say this - your failure.
Given its FBA - they don't have to cancel anything. I also wouldn't believe anything seller support tell you (even if they are referred to as an account manager - very few people have these) they will just tell you what you want to hear.
You need to treat this as an opportunity now. You've got some sales of your product, hopefully that will lead to an increase in ranking. Push, as much as you can within hte amazon system to get feedback and reviews for those orders.
As others have said, unfortunately the fault here does lie with you. The price was changed and rather than being picked up by bots, looks like the Amazon algorithm thought it was a fantastic sale / bargain / price for the product and immediately positioned it in front of the customers most likely to want the product, hence the immediate sales. So genuine customers, facilitated by bots who were trying to help, probably.
For this reason, put yourself in the shoes of the customer, it would be unfair if you yourself went to a store and thought you were getting a great deal on a product clearly marked at a price for sale, only to be told sorry we were just checking how much VAT we would have to pay or something similar.
A lesson for you, there are manual calculators you can use, and there are also FBA fee calculators in the inventory page when you click into your SKU if you're more tech savvy.
A rubbish situation for sure, and an expensive lesson to learn.
Hey,
Been following this here and over on Reddit. As the majority of people have said, this is really on you.
I just can't fathom even doing a test like that on such an expensive product! There's countless tools out there to check the FBA fees, Amazon even provide one. You were never going to sell it at £10 anyway so I'm unsure why you would want to see the fees at £10 if they original price is £599.
Please update us though. Did Amazon cancel any orders?
I'm not sure what's worse here, actually changing a 599 product to 10 for absolutely no reason whatsoever or admitting that you actually did it yourself, in public, in writing…
No it isnt its you being stupid,hopefully lesson learned.
Hi,
I'm truly sorry to hear about this for you. While most of the replies has a valid argument that you shouldn't have done it I'd like to point out something else.
Business as usual and you'd like to reprice a product absurdly high / low. Immediately Amazon removes the listing flagging that as a pricing error. Somehow Amazon did not act for you. In my opinion Amazon should never interfere with pricing. It's not up to them to dictate a price range for a product. Customers are already at their free will to place the order and have the ability to cancel / refund the order if it was misplaced. On the other hand we as sellers cannot do that.
I hope your problem will be solved and your financial loss will be recovered given your account manager suggested that it will and I wish a life full of joy to your newborns
Any reason you didn't use the amazon revenue calculator? you can change prices and switch between FBA/FBM pricing to see your profits.
You can also set a min max in amazon so if the price falls below the min the listing goes inactive.
If its FBA amazon will not cancel orders from my experience even if its external software errors that caused the issue so its unlikely they would when you changed the price manually.
Sorry to hear this but it's an expensive mistake.
The assurance of cancellation from account manager
{personal data content removed, moderator edit}
The assurance of cancellation from account manager
{personal data content removed, moderator edit}
This is pretty bad, but a lesson learnt for you. Pricing changes can take a while to reflect on the Amazon website. Likely, the price change to £10 was for longer than one minute. In the future, if you need to check amazon fees, you can do this with a calculator, you don't have to change the actual price of the listing. You intentionally changed the price to £10, so you do need to take the blame here. Yes, bots may have taken advantage of that, but if you hadn't listed the product for sale at £10, that would never have been possible.
I know this is not much help now, but hopefully you manage to get at least some of the orders cancelled. Financial Loss should be calculated on your purchase price, not the retail price btw.
This is pretty bad, but a lesson learnt for you. Pricing changes can take a while to reflect on the Amazon website. Likely, the price change to £10 was for longer than one minute. In the future, if you need to check amazon fees, you can do this with a calculator, you don't have to change the actual price of the listing. You intentionally changed the price to £10, so you do need to take the blame here. Yes, bots may have taken advantage of that, but if you hadn't listed the product for sale at £10, that would never have been possible.
I know this is not much help now, but hopefully you manage to get at least some of the orders cancelled. Financial Loss should be calculated on your purchase price, not the retail price btw.
I'm sorry - but this is an expensive mistake.
You changed the price. This was your choice to do so. Pricing can take a while to filter through. It's not a systematic failure - its and again I'm sorry to say this - your failure.
Given its FBA - they don't have to cancel anything. I also wouldn't believe anything seller support tell you (even if they are referred to as an account manager - very few people have these) they will just tell you what you want to hear.
You need to treat this as an opportunity now. You've got some sales of your product, hopefully that will lead to an increase in ranking. Push, as much as you can within hte amazon system to get feedback and reviews for those orders.
I'm sorry - but this is an expensive mistake.
You changed the price. This was your choice to do so. Pricing can take a while to filter through. It's not a systematic failure - its and again I'm sorry to say this - your failure.
Given its FBA - they don't have to cancel anything. I also wouldn't believe anything seller support tell you (even if they are referred to as an account manager - very few people have these) they will just tell you what you want to hear.
You need to treat this as an opportunity now. You've got some sales of your product, hopefully that will lead to an increase in ranking. Push, as much as you can within hte amazon system to get feedback and reviews for those orders.
As others have said, unfortunately the fault here does lie with you. The price was changed and rather than being picked up by bots, looks like the Amazon algorithm thought it was a fantastic sale / bargain / price for the product and immediately positioned it in front of the customers most likely to want the product, hence the immediate sales. So genuine customers, facilitated by bots who were trying to help, probably.
For this reason, put yourself in the shoes of the customer, it would be unfair if you yourself went to a store and thought you were getting a great deal on a product clearly marked at a price for sale, only to be told sorry we were just checking how much VAT we would have to pay or something similar.
A lesson for you, there are manual calculators you can use, and there are also FBA fee calculators in the inventory page when you click into your SKU if you're more tech savvy.
A rubbish situation for sure, and an expensive lesson to learn.
As others have said, unfortunately the fault here does lie with you. The price was changed and rather than being picked up by bots, looks like the Amazon algorithm thought it was a fantastic sale / bargain / price for the product and immediately positioned it in front of the customers most likely to want the product, hence the immediate sales. So genuine customers, facilitated by bots who were trying to help, probably.
For this reason, put yourself in the shoes of the customer, it would be unfair if you yourself went to a store and thought you were getting a great deal on a product clearly marked at a price for sale, only to be told sorry we were just checking how much VAT we would have to pay or something similar.
A lesson for you, there are manual calculators you can use, and there are also FBA fee calculators in the inventory page when you click into your SKU if you're more tech savvy.
A rubbish situation for sure, and an expensive lesson to learn.
Hey,
Been following this here and over on Reddit. As the majority of people have said, this is really on you.
I just can't fathom even doing a test like that on such an expensive product! There's countless tools out there to check the FBA fees, Amazon even provide one. You were never going to sell it at £10 anyway so I'm unsure why you would want to see the fees at £10 if they original price is £599.
Please update us though. Did Amazon cancel any orders?
Hey,
Been following this here and over on Reddit. As the majority of people have said, this is really on you.
I just can't fathom even doing a test like that on such an expensive product! There's countless tools out there to check the FBA fees, Amazon even provide one. You were never going to sell it at £10 anyway so I'm unsure why you would want to see the fees at £10 if they original price is £599.
Please update us though. Did Amazon cancel any orders?
I'm not sure what's worse here, actually changing a 599 product to 10 for absolutely no reason whatsoever or admitting that you actually did it yourself, in public, in writing…
I'm not sure what's worse here, actually changing a 599 product to 10 for absolutely no reason whatsoever or admitting that you actually did it yourself, in public, in writing…
No it isnt its you being stupid,hopefully lesson learned.
No it isnt its you being stupid,hopefully lesson learned.
Hi,
I'm truly sorry to hear about this for you. While most of the replies has a valid argument that you shouldn't have done it I'd like to point out something else.
Business as usual and you'd like to reprice a product absurdly high / low. Immediately Amazon removes the listing flagging that as a pricing error. Somehow Amazon did not act for you. In my opinion Amazon should never interfere with pricing. It's not up to them to dictate a price range for a product. Customers are already at their free will to place the order and have the ability to cancel / refund the order if it was misplaced. On the other hand we as sellers cannot do that.
I hope your problem will be solved and your financial loss will be recovered given your account manager suggested that it will and I wish a life full of joy to your newborns
Hi,
I'm truly sorry to hear about this for you. While most of the replies has a valid argument that you shouldn't have done it I'd like to point out something else.
Business as usual and you'd like to reprice a product absurdly high / low. Immediately Amazon removes the listing flagging that as a pricing error. Somehow Amazon did not act for you. In my opinion Amazon should never interfere with pricing. It's not up to them to dictate a price range for a product. Customers are already at their free will to place the order and have the ability to cancel / refund the order if it was misplaced. On the other hand we as sellers cannot do that.
I hope your problem will be solved and your financial loss will be recovered given your account manager suggested that it will and I wish a life full of joy to your newborns
Any reason you didn't use the amazon revenue calculator? you can change prices and switch between FBA/FBM pricing to see your profits.
You can also set a min max in amazon so if the price falls below the min the listing goes inactive.
If its FBA amazon will not cancel orders from my experience even if its external software errors that caused the issue so its unlikely they would when you changed the price manually.
Sorry to hear this but it's an expensive mistake.
Any reason you didn't use the amazon revenue calculator? you can change prices and switch between FBA/FBM pricing to see your profits.
You can also set a min max in amazon so if the price falls below the min the listing goes inactive.
If its FBA amazon will not cancel orders from my experience even if its external software errors that caused the issue so its unlikely they would when you changed the price manually.
Sorry to hear this but it's an expensive mistake.
It takes time with pricing thats why