Brand Registration Label question
We’re going to enrol in the brand registration programme but I note in the requirements we need a permanent label, (Amazon specifically exclude adhesive labels and stamps).
We only have adhesive labels so will this be a problem?
Has anyone registered with adhesive labels on boxes?
Thanks,
Campbell
Brand Registration Label question
We’re going to enrol in the brand registration programme but I note in the requirements we need a permanent label, (Amazon specifically exclude adhesive labels and stamps).
We only have adhesive labels so will this be a problem?
Has anyone registered with adhesive labels on boxes?
Thanks,
Campbell
0 replies
Seller_7VbclcPFFRTnc
The guidance states it needs to be permanently affixed
A sticker is not
You’ll need to get your boxes printed
Seller_YUakS29fOXogL
I have registered with printed labels on plastic packaging.
This was before my branded items arrived.
I just went to a printing shop, printed on label on a plastic see-true label, and it was excepted.
This was a label with my brand logo and all information, a label that i still use today.
The only difference that i have a professional label printer by now.
Seller_aLRnlvTZWB0gk
My branding is printed on a belly band that is then wrapped around the product.
I use FBA and the product is sent to Amazon in a plain envelope with the FNSKU barcode printed on an adhesive sticker which is then stuck to the envelope.
Seller_00eNAz8Ivizyz
You only need to get one box printed up just for the application process. You do not have to use printed packaging for everything which you then send in to Amazon. You also need to show (for the application) branded products too now which you never had to do before.
There are an infinite number of products you can sell which do not require any certification or UK (or EU) responsble person.
Seller_00eNAz8Ivizyz
But that’s just an opinion though which I respect but don’t 100% agree with. In my opinion there are plenty of products which can be sold without full, custom printed packaging but can still represent and build a brand. Many packaging techniques which are widely used by many brands on other platforms simply do not meet the requirements of the brand registry application process. This brings me back to the gist of my original reply… which is that you can get brand registry using the ‘approved’ packaging method but as the OP pointed out, for them this would not be economically viable. There are other more economically viable packaging options which can be used moving forwards. Still maintaining professionality and building a brand.
Seller_00eNAz8Ivizyz
I can definitely see that my posts were lacking some context and detail. Hopefully I have clarified what I meant a little better.
As another example, for one PL product I use printed inserts and the product is then shrink wrapped in transparent plasitc; so the printed branding is visible through the plastic. This method would fail the brand registry applicaton process but is perfectly fine and professional for the product in question.
Seller_MT8rt0A2OpbCx
This is why I don’t buy anything other than big well known brands from Amazon, and only then as a last resort. There are so many ways to circumvent the requirements of Amazon and regulations, with countless YouTubers showing how they did it and “made” a fortune (which is why they needed an income from YouTube, probably to pay for their legal fees when things went wrong)
How do I know that the XYZ branded products don’t contain toxins, are inflammable, won’t blow up when charging, etc. when people are just printing what they want to appear for one item to pass the initial requirements.
Winston_Amazon
How did it go in the end @Campbell_Brown_Ltd?
