Our Amazon Vine programme is now available to resellers in the United States, Canada, the United Kingdom, Germany, France, Spain, Italy, Japan and Australia.

Resellers who are authorised by a brand enrolled in Amazon Brand Registry can now use Amazon Vine to generate reviews for their newly listed products.

Amazon Vine helps you build product awareness, boosts the sales of your slow and cold start ASINs, and helps customers make informed decisions about new products. To participate in the programme, you provide free units of your products to a selected group of our most trusted reviewers and they’ll post customer reviews.

To get started with Amazon Vine:

1. Access Vine in Seller Central under Advertising.
2. Enter an ASIN and click Begin enrolment.
3. Verify your product information.
4. Select units and click Enrol.

For more information about enrolment requirements and programme details, go to Amazon Vine.