Need help with campaign
Hi everyone,
I started selling on Amazon 2 months ago, made few sales but received no profit because of campaigns costed me a lot of money. I sake help from Amazon help centre and they set up my new campaigns which costed me £600 in 4 days but sale was make only £100. Can anyone of you can help me with step by step or screenshots to set up low cost campaigns as most of my products are priced between £5-17 .
Need help with campaign
Hi everyone,
I started selling on Amazon 2 months ago, made few sales but received no profit because of campaigns costed me a lot of money. I sake help from Amazon help centre and they set up my new campaigns which costed me £600 in 4 days but sale was make only £100. Can anyone of you can help me with step by step or screenshots to set up low cost campaigns as most of my products are priced between £5-17 .
0 replies
Seller_ZJhFeE3tNKzfh
There isn't really a silver bullet to amazons PPC campaigns. They simply take a lot of hard work.
If you were spending too much, then you'd need to look at your daily budget, what you are bidding, are you bidding on really popular keywords? Could you try bidding on more exact keywords etc. You need to look into your current advertising. It could well be that your £100 sales came from one particular search term - so then you cut out the rest and focus on that.
Seller_HmXs9Pk97Wcpt
It takes time. You need to look at your search terms. What's driving conversion? A particular phrase?
Download a search term report and look at ROAS & ACOS for profitability, but also bare in mind impressions
The strategy most used by sellers is to assign SKUs to a campaign using Broad search terms, let that run for a week or 2 then download the data and trim the fat. What keywords are costing you money with nothing in return? Get rid of them.
I'd recommend going on YouTube.
Seller_GK5kQEXpZI6fr
If you're new to Amazon PPC I would start with one Campaign with ALL your products in it and set it to Automatic with a very low CPC, i.e. £0.02
You can learn from this campaign and see what products and keywords are best to target.
