Case ID:11123864852

Our full legal business name is XX - 跨境电子商务中心(个人独资)

However, during registration, we were forced to abbreviate the name to XX - kuajingdianzishangwuzhongxin (all lowercase, no spaces) to comply with Amazon’s 50-character limit.

Issue:

The KYC review flagged a mismatch between our registered name and the official documents. We attempted to upload alternative versions,

Both were rejected as "inconsistent with official records."

Reference to Amazon Guidelines:

According to Amazon’s registration handbook:

If the company name exceeds the character limit, sellers should use lowercase pinyin without spaces.

If the limit is still exceeded, sellers should prioritize the core part of the name.

We strictly followed these instructions but continue to face rejection.

Request:

Kindly confirm the correct format for abbreviating long company names while retaining critical identifiers (e.g., “个人独资”).

Request manual validation of our legal documents to verify the authenticity of our business name.

Provide guidance on resolving this discrepancy to expedite KYC approval.