Amazon Keyword Optimisation: Practical Guide 🔍
Hello everyone,
Keyword optimisation is crucial for your products' visibility on Amazon. Here are some helpful tips on this topic:
1. Amazon-specific keywords • Strategies that work for Google aren't necessarily suited for Amazon
Concrete example:
On Google: "how to choose a coffee machine"
On Amazon: "De'Longhi automatic coffee machine"
Tip: use Amazon's auto-suggestion feature. Type "coffee" and note the suggestions - this is what your customers are actually searching for
2. Relevance above all • Choose keywords that truly match your product listing. Avoid irrelevant or subjective keywords, even if they have high search volumes. Focus instead on search terms that exactly match your target customers' demand and needs to increase your relevance.
For a Moka pot:
✓ Relevant: "stovetop espresso maker 6 cup", "moka express aluminium", "gas hob coffee maker"
× Avoid: "best coffee maker in the world", "cheap coffee maker", "coffee machine" (if you're selling a moka pot)
Product title requirements and guidelines
3. Strategic keyword placement • There's no need to insert the same keywords multiple times. The most important keywords should already appear in the title, while other keywords can be integrated into the product description.
✓ Example: "Bialetti Moka Express 6 Cup Stovetop Coffee Maker Aluminium Gas Hob Compatible"
× Avoid: "Coffee Maker Bialetti Coffee Pot Moka Coffee Maker 6 Cup Express" (unnecessary repetitions that waste available space)
4. Search Terms • Additional keywords, which customers don't see, can be placed in search terms. Ensure you don't exceed the maximum of 250 bytes. To best use the byte count, you can avoid punctuation and filler words.
✓ Example: "moka pot stovetop espresso maker strong coffee morning breakfast 6 cup aluminium"
× Avoid: "The best stovetop coffee maker, for making good coffee, ideal for mornings" (articles, punctuation and complete phrases waste space)
5. Monitoring and optimisation • Regularly check your keywords' performance and replace them with new ones if necessary, in case they're not performing well.
Evolution example:
- Month 1: "stovetop coffee maker" → Result: many clicks but few sales
- Month 2: "induction stovetop coffee maker" → Result: fewer clicks but better conversion rate
Questions for the community:
- Do you use specific tools for your keyword research?
- What optimisation frequency do you find most effective?
Please indicate if you find this content helpful with a vote (👍 or 👎) or by sharing your experience in the comments.
Regards, Ezra!
Amazon Keyword Optimisation: Practical Guide 🔍
Hello everyone,
Keyword optimisation is crucial for your products' visibility on Amazon. Here are some helpful tips on this topic:
1. Amazon-specific keywords • Strategies that work for Google aren't necessarily suited for Amazon
Concrete example:
On Google: "how to choose a coffee machine"
On Amazon: "De'Longhi automatic coffee machine"
Tip: use Amazon's auto-suggestion feature. Type "coffee" and note the suggestions - this is what your customers are actually searching for
2. Relevance above all • Choose keywords that truly match your product listing. Avoid irrelevant or subjective keywords, even if they have high search volumes. Focus instead on search terms that exactly match your target customers' demand and needs to increase your relevance.
For a Moka pot:
✓ Relevant: "stovetop espresso maker 6 cup", "moka express aluminium", "gas hob coffee maker"
× Avoid: "best coffee maker in the world", "cheap coffee maker", "coffee machine" (if you're selling a moka pot)
Product title requirements and guidelines
3. Strategic keyword placement • There's no need to insert the same keywords multiple times. The most important keywords should already appear in the title, while other keywords can be integrated into the product description.
✓ Example: "Bialetti Moka Express 6 Cup Stovetop Coffee Maker Aluminium Gas Hob Compatible"
× Avoid: "Coffee Maker Bialetti Coffee Pot Moka Coffee Maker 6 Cup Express" (unnecessary repetitions that waste available space)
4. Search Terms • Additional keywords, which customers don't see, can be placed in search terms. Ensure you don't exceed the maximum of 250 bytes. To best use the byte count, you can avoid punctuation and filler words.
✓ Example: "moka pot stovetop espresso maker strong coffee morning breakfast 6 cup aluminium"
× Avoid: "The best stovetop coffee maker, for making good coffee, ideal for mornings" (articles, punctuation and complete phrases waste space)
5. Monitoring and optimisation • Regularly check your keywords' performance and replace them with new ones if necessary, in case they're not performing well.
Evolution example:
- Month 1: "stovetop coffee maker" → Result: many clicks but few sales
- Month 2: "induction stovetop coffee maker" → Result: fewer clicks but better conversion rate
Questions for the community:
- Do you use specific tools for your keyword research?
- What optimisation frequency do you find most effective?
Please indicate if you find this content helpful with a vote (👍 or 👎) or by sharing your experience in the comments.
Regards, Ezra!
0 replies
Seller_40ozsHlGqPuEL
@Ezra_Amazon
While advice on keyword optimization is beneficial for improving visibility, many sellers encounter significant challenges even before listing new products. Over recent years, the system has become increasingly difficult to navigate without brand ownership or extensive proof of rights to sell a product.
If an item isn’t already in the catalogue, or if details from a previous seller are outdated, the system often blocks updates to images or information. Additionally, there are recurring issues with regional settings, such as unnecessary restrictions linked to specific regions like "Belgium," even when sellers do not intend to sell there. Policies are sometimes cited to block listings of legitimate, legally sourced wholesale products.
By contrast, platforms such as eBay allow listings to be created with ease, often in mere seconds. These complications have left sellers feeling discouraged and frustrated when attempting to expand their offerings. It might be worthwhile for Amazon to reassess these hurdles and take steps to create a more accessible process for sellers.
It could be valuable for Amazon to experience the listing process themselves and identify firsthand the obstacles involved. A system overhaul could empower merchants to achieve greater success, but currently, the difficulties have led some to abandon the platform entirely.
Seller_2MDS66zdjPMUU
Please please, try to find practical advice. I have spent months trying to find a bullet point that meets Amazon policy. Unsurprisingly the link to the policy I am directed to has absolutely no advice for rectifying this that is helpful. Indeed the suggested examples of wordings for my product's bullet point in the inventory edit field when I have a bullet point removal if copied exactly do not result in successful verification !!!!
OK so who needs bullet points anyway! Some customers rarely read them (too green, too small, too fine, too everything)
Seller_4vmZ3UVIBXx9Z
In most categories it's all about the lowest price. Doesn't matter how you 'optimize' your keywords. You simply don't rank if you don't offer dumping prices because you won't convert.
Amazon Keyword Optimisation: Practical Guide 🔍
Hello everyone,
Keyword optimisation is crucial for your products' visibility on Amazon. Here are some helpful tips on this topic:
1. Amazon-specific keywords • Strategies that work for Google aren't necessarily suited for Amazon
Concrete example:
On Google: "how to choose a coffee machine"
On Amazon: "De'Longhi automatic coffee machine"
Tip: use Amazon's auto-suggestion feature. Type "coffee" and note the suggestions - this is what your customers are actually searching for
2. Relevance above all • Choose keywords that truly match your product listing. Avoid irrelevant or subjective keywords, even if they have high search volumes. Focus instead on search terms that exactly match your target customers' demand and needs to increase your relevance.
For a Moka pot:
✓ Relevant: "stovetop espresso maker 6 cup", "moka express aluminium", "gas hob coffee maker"
× Avoid: "best coffee maker in the world", "cheap coffee maker", "coffee machine" (if you're selling a moka pot)
Product title requirements and guidelines
3. Strategic keyword placement • There's no need to insert the same keywords multiple times. The most important keywords should already appear in the title, while other keywords can be integrated into the product description.
✓ Example: "Bialetti Moka Express 6 Cup Stovetop Coffee Maker Aluminium Gas Hob Compatible"
× Avoid: "Coffee Maker Bialetti Coffee Pot Moka Coffee Maker 6 Cup Express" (unnecessary repetitions that waste available space)
4. Search Terms • Additional keywords, which customers don't see, can be placed in search terms. Ensure you don't exceed the maximum of 250 bytes. To best use the byte count, you can avoid punctuation and filler words.
✓ Example: "moka pot stovetop espresso maker strong coffee morning breakfast 6 cup aluminium"
× Avoid: "The best stovetop coffee maker, for making good coffee, ideal for mornings" (articles, punctuation and complete phrases waste space)
5. Monitoring and optimisation • Regularly check your keywords' performance and replace them with new ones if necessary, in case they're not performing well.
Evolution example:
- Month 1: "stovetop coffee maker" → Result: many clicks but few sales
- Month 2: "induction stovetop coffee maker" → Result: fewer clicks but better conversion rate
Questions for the community:
- Do you use specific tools for your keyword research?
- What optimisation frequency do you find most effective?
Please indicate if you find this content helpful with a vote (👍 or 👎) or by sharing your experience in the comments.
Regards, Ezra!
Amazon Keyword Optimisation: Practical Guide 🔍
Hello everyone,
Keyword optimisation is crucial for your products' visibility on Amazon. Here are some helpful tips on this topic:
1. Amazon-specific keywords • Strategies that work for Google aren't necessarily suited for Amazon
Concrete example:
On Google: "how to choose a coffee machine"
On Amazon: "De'Longhi automatic coffee machine"
Tip: use Amazon's auto-suggestion feature. Type "coffee" and note the suggestions - this is what your customers are actually searching for
2. Relevance above all • Choose keywords that truly match your product listing. Avoid irrelevant or subjective keywords, even if they have high search volumes. Focus instead on search terms that exactly match your target customers' demand and needs to increase your relevance.
For a Moka pot:
✓ Relevant: "stovetop espresso maker 6 cup", "moka express aluminium", "gas hob coffee maker"
× Avoid: "best coffee maker in the world", "cheap coffee maker", "coffee machine" (if you're selling a moka pot)
Product title requirements and guidelines
3. Strategic keyword placement • There's no need to insert the same keywords multiple times. The most important keywords should already appear in the title, while other keywords can be integrated into the product description.
✓ Example: "Bialetti Moka Express 6 Cup Stovetop Coffee Maker Aluminium Gas Hob Compatible"
× Avoid: "Coffee Maker Bialetti Coffee Pot Moka Coffee Maker 6 Cup Express" (unnecessary repetitions that waste available space)
4. Search Terms • Additional keywords, which customers don't see, can be placed in search terms. Ensure you don't exceed the maximum of 250 bytes. To best use the byte count, you can avoid punctuation and filler words.
✓ Example: "moka pot stovetop espresso maker strong coffee morning breakfast 6 cup aluminium"
× Avoid: "The best stovetop coffee maker, for making good coffee, ideal for mornings" (articles, punctuation and complete phrases waste space)
5. Monitoring and optimisation • Regularly check your keywords' performance and replace them with new ones if necessary, in case they're not performing well.
Evolution example:
- Month 1: "stovetop coffee maker" → Result: many clicks but few sales
- Month 2: "induction stovetop coffee maker" → Result: fewer clicks but better conversion rate
Questions for the community:
- Do you use specific tools for your keyword research?
- What optimisation frequency do you find most effective?
Please indicate if you find this content helpful with a vote (👍 or 👎) or by sharing your experience in the comments.
Regards, Ezra!
Amazon Keyword Optimisation: Practical Guide 🔍
Hello everyone,
Keyword optimisation is crucial for your products' visibility on Amazon. Here are some helpful tips on this topic:
1. Amazon-specific keywords • Strategies that work for Google aren't necessarily suited for Amazon
Concrete example:
On Google: "how to choose a coffee machine"
On Amazon: "De'Longhi automatic coffee machine"
Tip: use Amazon's auto-suggestion feature. Type "coffee" and note the suggestions - this is what your customers are actually searching for
2. Relevance above all • Choose keywords that truly match your product listing. Avoid irrelevant or subjective keywords, even if they have high search volumes. Focus instead on search terms that exactly match your target customers' demand and needs to increase your relevance.
For a Moka pot:
✓ Relevant: "stovetop espresso maker 6 cup", "moka express aluminium", "gas hob coffee maker"
× Avoid: "best coffee maker in the world", "cheap coffee maker", "coffee machine" (if you're selling a moka pot)
Product title requirements and guidelines
3. Strategic keyword placement • There's no need to insert the same keywords multiple times. The most important keywords should already appear in the title, while other keywords can be integrated into the product description.
✓ Example: "Bialetti Moka Express 6 Cup Stovetop Coffee Maker Aluminium Gas Hob Compatible"
× Avoid: "Coffee Maker Bialetti Coffee Pot Moka Coffee Maker 6 Cup Express" (unnecessary repetitions that waste available space)
4. Search Terms • Additional keywords, which customers don't see, can be placed in search terms. Ensure you don't exceed the maximum of 250 bytes. To best use the byte count, you can avoid punctuation and filler words.
✓ Example: "moka pot stovetop espresso maker strong coffee morning breakfast 6 cup aluminium"
× Avoid: "The best stovetop coffee maker, for making good coffee, ideal for mornings" (articles, punctuation and complete phrases waste space)
5. Monitoring and optimisation • Regularly check your keywords' performance and replace them with new ones if necessary, in case they're not performing well.
Evolution example:
- Month 1: "stovetop coffee maker" → Result: many clicks but few sales
- Month 2: "induction stovetop coffee maker" → Result: fewer clicks but better conversion rate
Questions for the community:
- Do you use specific tools for your keyword research?
- What optimisation frequency do you find most effective?
Please indicate if you find this content helpful with a vote (👍 or 👎) or by sharing your experience in the comments.
Regards, Ezra!
0 replies
0 replies
Seller_40ozsHlGqPuEL
@Ezra_Amazon
While advice on keyword optimization is beneficial for improving visibility, many sellers encounter significant challenges even before listing new products. Over recent years, the system has become increasingly difficult to navigate without brand ownership or extensive proof of rights to sell a product.
If an item isn’t already in the catalogue, or if details from a previous seller are outdated, the system often blocks updates to images or information. Additionally, there are recurring issues with regional settings, such as unnecessary restrictions linked to specific regions like "Belgium," even when sellers do not intend to sell there. Policies are sometimes cited to block listings of legitimate, legally sourced wholesale products.
By contrast, platforms such as eBay allow listings to be created with ease, often in mere seconds. These complications have left sellers feeling discouraged and frustrated when attempting to expand their offerings. It might be worthwhile for Amazon to reassess these hurdles and take steps to create a more accessible process for sellers.
It could be valuable for Amazon to experience the listing process themselves and identify firsthand the obstacles involved. A system overhaul could empower merchants to achieve greater success, but currently, the difficulties have led some to abandon the platform entirely.
Seller_2MDS66zdjPMUU
Please please, try to find practical advice. I have spent months trying to find a bullet point that meets Amazon policy. Unsurprisingly the link to the policy I am directed to has absolutely no advice for rectifying this that is helpful. Indeed the suggested examples of wordings for my product's bullet point in the inventory edit field when I have a bullet point removal if copied exactly do not result in successful verification !!!!
OK so who needs bullet points anyway! Some customers rarely read them (too green, too small, too fine, too everything)
Seller_4vmZ3UVIBXx9Z
In most categories it's all about the lowest price. Doesn't matter how you 'optimize' your keywords. You simply don't rank if you don't offer dumping prices because you won't convert.
Seller_40ozsHlGqPuEL
@Ezra_Amazon
While advice on keyword optimization is beneficial for improving visibility, many sellers encounter significant challenges even before listing new products. Over recent years, the system has become increasingly difficult to navigate without brand ownership or extensive proof of rights to sell a product.
If an item isn’t already in the catalogue, or if details from a previous seller are outdated, the system often blocks updates to images or information. Additionally, there are recurring issues with regional settings, such as unnecessary restrictions linked to specific regions like "Belgium," even when sellers do not intend to sell there. Policies are sometimes cited to block listings of legitimate, legally sourced wholesale products.
By contrast, platforms such as eBay allow listings to be created with ease, often in mere seconds. These complications have left sellers feeling discouraged and frustrated when attempting to expand their offerings. It might be worthwhile for Amazon to reassess these hurdles and take steps to create a more accessible process for sellers.
It could be valuable for Amazon to experience the listing process themselves and identify firsthand the obstacles involved. A system overhaul could empower merchants to achieve greater success, but currently, the difficulties have led some to abandon the platform entirely.
Seller_40ozsHlGqPuEL
@Ezra_Amazon
While advice on keyword optimization is beneficial for improving visibility, many sellers encounter significant challenges even before listing new products. Over recent years, the system has become increasingly difficult to navigate without brand ownership or extensive proof of rights to sell a product.
If an item isn’t already in the catalogue, or if details from a previous seller are outdated, the system often blocks updates to images or information. Additionally, there are recurring issues with regional settings, such as unnecessary restrictions linked to specific regions like "Belgium," even when sellers do not intend to sell there. Policies are sometimes cited to block listings of legitimate, legally sourced wholesale products.
By contrast, platforms such as eBay allow listings to be created with ease, often in mere seconds. These complications have left sellers feeling discouraged and frustrated when attempting to expand their offerings. It might be worthwhile for Amazon to reassess these hurdles and take steps to create a more accessible process for sellers.
It could be valuable for Amazon to experience the listing process themselves and identify firsthand the obstacles involved. A system overhaul could empower merchants to achieve greater success, but currently, the difficulties have led some to abandon the platform entirely.
Seller_2MDS66zdjPMUU
Please please, try to find practical advice. I have spent months trying to find a bullet point that meets Amazon policy. Unsurprisingly the link to the policy I am directed to has absolutely no advice for rectifying this that is helpful. Indeed the suggested examples of wordings for my product's bullet point in the inventory edit field when I have a bullet point removal if copied exactly do not result in successful verification !!!!
OK so who needs bullet points anyway! Some customers rarely read them (too green, too small, too fine, too everything)
Seller_2MDS66zdjPMUU
Please please, try to find practical advice. I have spent months trying to find a bullet point that meets Amazon policy. Unsurprisingly the link to the policy I am directed to has absolutely no advice for rectifying this that is helpful. Indeed the suggested examples of wordings for my product's bullet point in the inventory edit field when I have a bullet point removal if copied exactly do not result in successful verification !!!!
OK so who needs bullet points anyway! Some customers rarely read them (too green, too small, too fine, too everything)
Seller_4vmZ3UVIBXx9Z
In most categories it's all about the lowest price. Doesn't matter how you 'optimize' your keywords. You simply don't rank if you don't offer dumping prices because you won't convert.
Seller_4vmZ3UVIBXx9Z
In most categories it's all about the lowest price. Doesn't matter how you 'optimize' your keywords. You simply don't rank if you don't offer dumping prices because you won't convert.
