I have used the same UK VAT number since 2018.

My Vat number is rejected yesterday, and I sent all the information and VAT certificate pdf to the amazon vat repeal email.

The first email from Amazon: the name in your VAT certificate is not the same as what we can check on the gov.uk website.

Amazon said, the business registered name is not the same as the trading name in my VAT certificate.

Amazon request me to change my business registered name as the trading name!!

This is very basic VAT knowledge, business registered name is not the trading name.

But if anyone can search my VAT number on gov.uk, and then find out my business registered name, why as the VAT holder, I cannot find anything page that shows my registered name, that not reasonable.

Since I am in China, I contacted HMRC online and chat to a human adviser, they told me, as a sole trading, my VAT certificate only includes trading name and NO business registered name. I need to let Amazon know this.

So told Amazon in my second email. I also send the HMRC adiveser chat print file to Amazon

1 business registered name is not the trading name.

2 as a sole trading, my VAT certificate only includes trading name and NO business registered name

The second reply email from Amazon, they sent 2 VAT certificate samples and requested me to provide a scan or photo of a paper VAT certificate. But their certificate sample is old version, I think what the HMRC wesite screenshot is look like the 2020 or 2022 version, not the 2024.

I screenshot a video shows how I Sign in to HMRC online services, show them how I find the VAT certificate and download it, I also show them my business detail page, there is no business registered name in this page too.

I also contact HMRC adviser online, and told them Amazon request me to provide a VAT certificate that includes my business registered name, first they told me no more thing they can do for me, then I insist they need to send me a document that shows my VAT number and business registered name. Finally they give me a register VAT email. ask me to contact the email. They also told what I told to Amazon in my email is correct, the document I download from HMRC is valid, and if Amazon have any problem with this document, Amazon need to contact HMRC to confirm it.

I have replied Amazon all the information from the HMRC, and chat record print, and my screenshot video.

I am still waiting their reply, I hope they won't ignore my email.

It is ridiculous I need to told Amazon Seller Support- VAT team the basic VAT knowledge and they request me to provide a document which only can be find before 2024/2023.

It is also ridiculous as the VAT owner, I cannot get a document from HMRC that shows my registered business name, which is so important to a seller.