Brand Approval _ Auto Rejection
Hello,
I've applied for approval to sell Rubbermaid and receive instant automatic rejection. No one tells me what is the problem with my invoice. I've checked my invoice time and time again and I believe it meets all requirements so I do not understand why the reject. Please advise.
@Michelle_Amazon@Jameson_Amazon
@CR_Amazon
@Jim_Amazon
@Danika_Amazon
@Sandy_Amazon
@Dougal_Amazon
@Tatiana_Amazon
@Micah_Amazon
@Topher_Amazon
@Emet_Amazon
Brand Approval _ Auto Rejection
Hello,
I've applied for approval to sell Rubbermaid and receive instant automatic rejection. No one tells me what is the problem with my invoice. I've checked my invoice time and time again and I believe it meets all requirements so I do not understand why the reject. Please advise.
@Michelle_Amazon@Jameson_Amazon
@CR_Amazon
@Jim_Amazon
@Danika_Amazon
@Sandy_Amazon
@Dougal_Amazon
@Tatiana_Amazon
@Micah_Amazon
@Topher_Amazon
@Emet_Amazon
0 replies
Seller_kIukTwdhvntAp
You are confusing AMAZON allowing you to list (or at least "ungate") an item or category and actually being APPROVED to sell a product.
AMAZON is only interested in FEES. They will allow a chimpanzee to list if it means they collect $$$$$.
You really need to go study Seller U instead of TikTok and YouTube before your account gets kicked to the curb permanently.
https://sell.amazon.com/learn
Since you may not have done that PLEASE pay attention to the following:
Here are the NEW rules for selling on the ‘new and improved’ Amazon. Only you can tell us if you meet the requirements. If they are rejecting your "invoices" my guess is that you do not.
The first question is -- Are you authorized IN WRITING by the BRAND to sell their items on Amazon? That means from the BRAND, not some random wholesale source that can NOT authorize anything – they only SELL.
More and more brands have provided a "whitelist" of their approved sellers and if YOU are NOT on the list you will be stopped in your tracks and probably hit with an IP violation.
The second (and probably more important) question is -- Where are you sourcing your products? Are you buying direct from the brand or through an AUTHORIZED wholesale source?
Have you verified with the BRAND that your distributor IS an authorized wholesale distributor for ALL of their products. Some wholesalers are only allowed to distribute portions of a product line.
NOTE – FOR 'GATED' CATEGORIES' DOING RA IS NOT PERMITTED ON AMAZON. PERIOD. If you have to 'apply to sell' you WILL need an INVOICE from an AUTHORIZED distributor and not a receipt.

Steve_Amazon
Hi @Seller_6BTvRwtorvXLz,
Steve from Amazon here, thank you for the post. For certain products, brands, categories, and sub-categories, we require sellers to obtain approval before listing products. The approval process may include document requests, performance checks, and other qualifications.
I agree with @Seller_kIukTwdhvntAp on the LOA, providing a Letter of Authorization may help the team reach a different decision.
It is also possible that we may not be accepting additional sellers for certain products/brands as well. In that situation, I would recommend for you to apply again in the future.
Please review this resource for more information on products that require approval. There are some helpful videos on this process in that resources as well. Ultimately, the decision is made by the review team when you submit an application.
Thanks,
Steve