Losing profit to Ad spend
Hi, Ive been selling on amazon for about 6 months now and I have reached 10K in sales, but Im finding that mt profit margins are low because I'm on average I have to spend almost as much on ads as I am making daily. My CPC is over a dollar but my bids are low, around 30-50 cents. any suggestions, I would also like to know where I can find some sort of mentor to help with these questions I have while trying to manage this new endeavor.
Losing profit to Ad spend
Hi, Ive been selling on amazon for about 6 months now and I have reached 10K in sales, but Im finding that mt profit margins are low because I'm on average I have to spend almost as much on ads as I am making daily. My CPC is over a dollar but my bids are low, around 30-50 cents. any suggestions, I would also like to know where I can find some sort of mentor to help with these questions I have while trying to manage this new endeavor.
3 replies
Seller_Sram36TnVt73c
Currently we are in the midst of low consumer confidence and a recession... my sales have nosedived and my ad spend as gained me zero additional sales larely.
I've been spending my extra time (which is plentiful thanks to this terrible economy) on optimizing my listings while lowering my bids on ads (or closing ads all together).
Danny_Amazon
Hello @Seller_rlz786FDmLzzH- and thanks for looking to the seller forums for some insight on managing your ad spend!
Please know that the Community Guidelines for using these forums does not allow for commercial solicitations or direct messaging, but I do hope my commenting will drive some traction to this thread so some more sellers can offer their thoughts!
In the meantime, you may find value in reviewing some resources on optimizing campaigns, managing ad budgets, these three steps to improve your keyword strategy, and this intro to optimizing listings.
Please let me know if I can help answer any further questions on the topic, and thanks again for posting!
Best,
Danny
