Branded Approved or Brand Not Approved
It seems no one is at the helm of this big ship and I feel like the ship is going around and around without a rudder. Here's the disappointing story. We filed for brand approval sometime ago. We uploaded trademark pending, domain ownership proof, incorporation documents, photos of our branded product and branded packaging. SORRY NOT APPORVED.
So, we contacted support. "SORRY, we don't see an application for brand registration. Please submit an application." Wait, What?!
We posted here asking for some guidance on what we should do. Sunnie_Amazon pipes up and says "Good News, Your Brand is Approved". Yay!!! we commence adding a new item under the brand. Boom! "This brand requires brand approval".
Back on with support. After 13 laps around a bumpy circle, "you need to submit a brand registry application". Wait, you don't understand for the 12th time. We already did. On the 13th lap, they say "Ya, you're chatting with U.S. support. You must contact support for your marketplace. Wait, What?! I selected "CANADA" for the 23th time.
Never mind, you win!.
Branded Approved or Brand Not Approved
It seems no one is at the helm of this big ship and I feel like the ship is going around and around without a rudder. Here's the disappointing story. We filed for brand approval sometime ago. We uploaded trademark pending, domain ownership proof, incorporation documents, photos of our branded product and branded packaging. SORRY NOT APPORVED.
So, we contacted support. "SORRY, we don't see an application for brand registration. Please submit an application." Wait, What?!
We posted here asking for some guidance on what we should do. Sunnie_Amazon pipes up and says "Good News, Your Brand is Approved". Yay!!! we commence adding a new item under the brand. Boom! "This brand requires brand approval".
Back on with support. After 13 laps around a bumpy circle, "you need to submit a brand registry application". Wait, you don't understand for the 12th time. We already did. On the 13th lap, they say "Ya, you're chatting with U.S. support. You must contact support for your marketplace. Wait, What?! I selected "CANADA" for the 23th time.
Never mind, you win!.
0 replies
Jurgen_Amazon
Hello @Seller_OKe1k2cKHRIkQ,
Thank you for sharing your frustrating experience with the brand approval process. I understand how confusing and disappointing it can be to receive contradictory information and go around in circles without a clear resolution.
After reviewing your case, it seems there may have been a misunderstanding regarding the difference between the Brand Registry Enrollment Application and the Brand Qualification Application. Allow me to clarify:
- Brand Registry Enrollment Application: This process is for brand owners who want to enroll their brand in Amazon's Brand Registry program. By enrolling, you gain access to various tools and benefits specifically designed for brand owners.
- Brand Qualification Application: This process is for sellers who want to obtain approval to sell a brand they do not own. It involves providing documentation to demonstrate you have the necessary permissions from the brand owner.
Based on the information in your profile, it appears you have submitted a Brand Qualification Application for a brand starting with the letter "P." However, it seems you may have intended to enroll your own brand through the Brand Registry Enrollment process.
If you are indeed the brand owner and wish to enroll your brand in Amazon's Brand Registry, please follow the steps outlined in the Amazon Brand Registry Application Guide. If you have already gone through this process, kindly share the case ID with me, and I will personally follow up to ensure your brand enrollment is resolved promptly.
Regarding the conflicting information provided by Sunnie_Amazon, I apologize for the confusion. If you could share the specific forum post with me, I would be happy to investigate further and provide clarity on what might have led to the misunderstanding.
Please know that your frustration is understandable, and I assure you that we are committed to resolving this issue promptly and ensuring you have a seamless experience moving forward.
I look forward to your response and appreciate your patience as we work towards a resolution.
Jurgen
