Shipping Cost Spike

You mentioned your national shipping jumped from 297 to 373—that’s a 25%+ increase—and regional barely changed (193 to 187). That's a clear sign they’re flattening the pricing model, pushing smaller sellers to either absorb costs or raise prices (which then makes them less competitive). That’s a lose-lose for independent sellers.

Forced FBA Use

Amazon pushing FBA (Fulfillment by Amazon) is becoming more common—likely because it gives them more control over logistics and ensures Prime eligibility. But for sellers like you, who’ve already adjusted to FBA, now seeing increased fulfillment fees basically wipes out the benefits you might have gained earlier.

Vendor Central Undercutting

The Vendor Central vs. Seller Central difference is really stark. Amazon buys products wholesale from Vendor Central sellers and sets the retail price themselves, often undercutting third-party sellers on Seller Central. That puts regular sellers in a tight spot—you’re expected to compete with Amazon itself or with their preferred suppliers.

Lack of Consultation & Monopolistic Behavior

The way they roll out these changes without feedback or support from sellers—especially loyal, long-term sellers like yourself—does come across as monopolistic. Amazon's control over both the platform and fulfillment pipeline means small sellers are forced to play by rules that keep shifting, often without clear justification or transparency.