Can anybody please confirm this plan of action will be accepted by Amazon or not?

Subject: Urgent Appeal for Account Reinstatement

Dear Amazon Seller Performance Team,

I am writing to earnestly appeal the deactivation of my Amazon selling account, Shah Global Goods, due to concerns regarding the authenticity of the products listed on my account. I fully understand and respect Amazon’s commitment to maintaining a secure and trustworthy marketplace, and I take these concerns with the utmost seriousness.

Root Cause of the Issue:

Upon reviewing my account and the recent notifications from Amazon, I understand that there are concerns regarding the inability to verify one of my suppliers, which may have led to doubts about the authenticity of certain products I have listed.

The supplier in question is Asian Beauty Wholesale, from whom I sourced the items identified in the complaints. While I believed this supplier was reputable and capable of providing authentic products, I now realize that their inability to furnish verifiable documentation has caused a compliance issue with Amazon's standards.

Corrective Actions Taken:

To address these concerns promptly and effectively, I have taken the following actions:

1. Immediate Removal of Listings: I have removed all product listings associated with this supplier to prevent any further concerns regarding product authenticity.

2. Sourcing from Verified Suppliers: I have terminated all business with Asian Beauty Wholesale and have started sourcing products exclusively from verified and well-established suppliers who can provide complete and verifiable documentation, such as invoices, certificates of authenticity, and letters of authorization.

3. Supplier Verification Process Enhancement: I have strengthened my supplier vetting process to ensure that all future suppliers are reputable, authorized by brand owners, and capable of providing all necessary documents to prove product authenticity.

Preventive Measures:

To prevent similar issues in the future, I have reviewed and will implement the following Amazon policies:

1. Amazon Anti-Counterfeiting Policy: This policy outlines Amazon’s measures to prevent the sale of counterfeit products and protect the integrity of the marketplace. I have carefully reviewed this policy and I am committed to adhering to its guidelines to ensure that all products I sell are authentic and meet Amazon's standards.

2. Policies and Agreements: This page provides an overview of various policies and agreements that govern selling on Amazon. I have read these policies thoroughly and will ensure my practices align with them, including maintaining accurate product listings and verifying product authenticity.

3. Amazon Services Business Solutions Agreement: This agreement outlines the terms and conditions for selling on Amazon. I have reviewed the terms in detail and I am committed to following all provisions related to product authenticity and seller responsibilities.

Additional Actions Taken:

• Stricter Supplier Vetting: I have revised my supplier selection criteria to ensure all suppliers are verified, reliable, and capable of providing necessary documentation. This includes conducting thorough checks of their business credentials and direct verification from brand owners.

• Establishing Relationships with Brand Owners: I am actively working to establish direct relationships with brand owners and authorized distributors to ensure that all products listed in my store are authentic and compliant with Amazon's policies.

• Enhanced Product Compliance Checks: I have initiated a more robust process to regularly review and audit all products listed in my store. This includes cross-checking product details, documentation, and authenticity certificates to ensure all items meet Amazon's guidelines.

• Improved Training and Awareness: My team has received additional training to better understand Amazon’s policies regarding product authenticity and supplier verification. This will help prevent any future issues related to compliance.

Documentation Attached:

To support my appeal, I have attached the following documents:

• Invoice from Previous Supplier: The invoice from Asian Beauty Wholesale that was used to source the items in question. While this invoice is from the supplier in question, it demonstrates my attempt to provide proof of purchase and compliance at the time of the transaction.

• Authenticity Guarantee Letter: A letter from Asian Beauty Wholesale confirming the authenticity of the products supplied. This letter is intended to provide evidence that the items sourced from this supplier were authentic and meet the required standards.

Request for Reconsideration:

I deeply apologize for the oversight and any inconvenience this situation may have caused. I understand the gravity of the issue and I am genuinely sorry for not meeting Amazon's high standards. This mistake was unintentional, and I assure you that I have taken every possible measure to rectify the situation and prevent any recurrence in the future.

Please, I implore you to reconsider the decision to deactivate my account. My business is incredibly important to me, and I have learned a valuable lesson from this experience. I am committed to full compliance with Amazon’s policies and will ensure that such issues do not happen again.

I kindly request the reinstatement of my account. Your understanding and reconsideration would mean a great deal to me. I am eager to return to providing a positive and compliant experience for Amazon customers.

Thank you very much for your time, consideration, and understanding.

Sincerely,