Hi there, I am just starting up on Amazon and will be launching a new private branded product. The is mine that I have created, but is not registered or protected. I wondered whether it would be worth registering the brand, or if i am able to still list it on Amazon as it is without any issues. I get I am not protected if i list is as generic, but I cannot see anyone contesting the brand/logo. I want to see that the item works/sells before i register the trademark. If I am able to list it under generic (I wont use the brand name in the title or description), am I able to later change it to branded if I decide to register it? Appreciate any advice, thank you!