After registering the brand, I was unable to apply for the Global Trade Item Number (GTIN) exemption, and the seller support department handled my case in a perfunctory manner.
Dear Amazon team,
After registering the brand, I was unable to apply for the Global Trade Item Number (GTIN) exemption, and the seller support department handled my case in a perfunctory manner.
When I added products, I ticked the option indicating that I didn't have a product code. However, instead of the "Apply for Exemption" button popping up, a reminder appeared, stating that my brand had not been granted the exemption qualification. Therefore, I was unable to apply for the exemption in the conventional way.
According to the regulations regarding GTIN exemption on Amazon (as shown in Figure b), I found that I could submit materials and contact the seller support department to apply for the exemption, that is, the information and product pictures I provided in multiple CASES.
However, it seems that none of the seller support staff who replied to me carefully read the information I sent. As soon as they saw that I was applying for GTIN exemption, they only provided me with an application process (applying for GTIN on the product addition page, but my brand does not meet the requirements of this application method, which is why I specifically contacted the seller support department), and then ended the communication.
I hope you can pay attention to my new CASE (ID 11090862312) and provide me with some help. Thank you very much.


After registering the brand, I was unable to apply for the Global Trade Item Number (GTIN) exemption, and the seller support department handled my case in a perfunctory manner.
Dear Amazon team,
After registering the brand, I was unable to apply for the Global Trade Item Number (GTIN) exemption, and the seller support department handled my case in a perfunctory manner.
When I added products, I ticked the option indicating that I didn't have a product code. However, instead of the "Apply for Exemption" button popping up, a reminder appeared, stating that my brand had not been granted the exemption qualification. Therefore, I was unable to apply for the exemption in the conventional way.
According to the regulations regarding GTIN exemption on Amazon (as shown in Figure b), I found that I could submit materials and contact the seller support department to apply for the exemption, that is, the information and product pictures I provided in multiple CASES.
However, it seems that none of the seller support staff who replied to me carefully read the information I sent. As soon as they saw that I was applying for GTIN exemption, they only provided me with an application process (applying for GTIN on the product addition page, but my brand does not meet the requirements of this application method, which is why I specifically contacted the seller support department), and then ended the communication.
I hope you can pay attention to my new CASE (ID 11090862312) and provide me with some help. Thank you very much.


0 replies
Spencer_Amazon
Hello @Seller_oSFoeksC1tvvo,
I checked your case and saw you received an update 3 days ago.
I hope your issue will be resolved soon.
Regards, Spencer