How are we losing the buy box to Amazon when they are quoting dispatch in 5-6 months and we have stock?
We recently started selling a new product (ASIN B094Y6JFXT) which Amazon were also advertising, but clearly had no stock as their delivery estimate was sometime in December stating "usually dispatched in 6-7 months". When we added this product, Amazon were selling for £24.99 which is not surprisingly cheap, so we opted to position our price slightly higher at £25.99 as logic says that we would still win the buy box as we had stock and offer "free" delivery in 2-3 days.
WRONG
Amazon retained the Buy Box and then about 2 weeks later, drop their advertised price to £17.50 yet still have no stock to dispatch for 6-7 months and we have plenty sat on our shelves.
This is complete lunacy, but I have no idea what (if anything) we can do about it?
How are we losing the buy box to Amazon when they are quoting dispatch in 5-6 months and we have stock?
We recently started selling a new product (ASIN B094Y6JFXT) which Amazon were also advertising, but clearly had no stock as their delivery estimate was sometime in December stating "usually dispatched in 6-7 months". When we added this product, Amazon were selling for £24.99 which is not surprisingly cheap, so we opted to position our price slightly higher at £25.99 as logic says that we would still win the buy box as we had stock and offer "free" delivery in 2-3 days.
WRONG
Amazon retained the Buy Box and then about 2 weeks later, drop their advertised price to £17.50 yet still have no stock to dispatch for 6-7 months and we have plenty sat on our shelves.
This is complete lunacy, but I have no idea what (if anything) we can do about it?
0 replies
Spencer_Amazon
Hello @Jamangie_s_Gifts,
Thank you for sharing your experience with the Buy Box. I will forward the comments about the Amazon stock to the appropriate team.
In the meantime, we have a thread specifically for Buy Box issues.
Lost Buy Box (Featured Offer) MEGATHREAD
In this thread I ask our sellers to share the ASINs where they lost the Buy Box. I then share these ASINs with the Buy Box team who check for eligibility.
Please be aware, this team does not share the outcome with me. If you want to know if you are eligible or not, you have to open a case with Seller Support.
Here are two articles regarding the Buy Box / Featured Offer.
I have shared your ASIN with the Buy Box team. Please continue posting on the MEGATHREAD.
I am closing this thread as a duplicate.
Regards, Spencer
