Our Brand Name is the Same as our Product Name and Amazon has removed it from the product title
I have now gone 4 rounds with Amazon Seller Support/ Brand Registry Support with the same (lame) generic answer being fed to me*. I have repeatedly pointed out the instance where the brand Kleenex and the product name Kleenex are allowed to remain in the product title whereas ours has been removed. This is a terrible injustice to small brands. We are the only maker and seller of our two oral health products and they have taken our product name out of the listing, making us look incompetent for not having our product name first. It has also affected our Sponsored Products ad sales so we are going to shut them off. I cannot believe I get the same canned answer (and BTW, we implemented all of those suggestions years ago re: A+ content, etc.).
I really would like Amazon to listen to the small brands they are hurting (we've been on since 2009). It is vastly unfair to claim they are "Improving" us when we are showing they are actually hurting our sales.
Does anyone have any advice how to break this deadlock? If I get one more cut-and-paste response like below, there is no going forward.
Hello from Amazon Brand Registry Support,
I understand you are contacting us as to why your brand name isn’t shown on the search result for product titles for ASIN B002R6D3E0
In order to improve the customer shopping experience, we have launched a new way to show product titles that brings the most important information about the product and brand to the forefront with the focus of driving higher conversion and increased sales.
In certain cases, we are giving more space in the title to displaying additional product features that will be more helpful to the customer instead of the brand name. Brand name will continue to be displayed on the product detail page in the “Brand” byline.
Brands that do not have their brand name show in titles, but want their brand name to be displayed, can focus on building a stronger brand by communicating their unique brand story and value proposition with Amazon tools like Brand Stores, Posts, A+ Brand Story and Sponsored Brands.
Furthermore, brands can keep their customers engaged and better informed by communicating with them via Brand Tailored Promotions and Customer Reviews. By using these tools and creating high quality content, sellers can make their brand name more relevant and more likely to be displayed in the title.
Please let us know how we did.
Were you satisfied with the support provided?
P.S. NOT SATISFIED in the slightest.
Our Brand Name is the Same as our Product Name and Amazon has removed it from the product title
I have now gone 4 rounds with Amazon Seller Support/ Brand Registry Support with the same (lame) generic answer being fed to me*. I have repeatedly pointed out the instance where the brand Kleenex and the product name Kleenex are allowed to remain in the product title whereas ours has been removed. This is a terrible injustice to small brands. We are the only maker and seller of our two oral health products and they have taken our product name out of the listing, making us look incompetent for not having our product name first. It has also affected our Sponsored Products ad sales so we are going to shut them off. I cannot believe I get the same canned answer (and BTW, we implemented all of those suggestions years ago re: A+ content, etc.).
I really would like Amazon to listen to the small brands they are hurting (we've been on since 2009). It is vastly unfair to claim they are "Improving" us when we are showing they are actually hurting our sales.
Does anyone have any advice how to break this deadlock? If I get one more cut-and-paste response like below, there is no going forward.
Hello from Amazon Brand Registry Support,
I understand you are contacting us as to why your brand name isn’t shown on the search result for product titles for ASIN B002R6D3E0
In order to improve the customer shopping experience, we have launched a new way to show product titles that brings the most important information about the product and brand to the forefront with the focus of driving higher conversion and increased sales.
In certain cases, we are giving more space in the title to displaying additional product features that will be more helpful to the customer instead of the brand name. Brand name will continue to be displayed on the product detail page in the “Brand” byline.
Brands that do not have their brand name show in titles, but want their brand name to be displayed, can focus on building a stronger brand by communicating their unique brand story and value proposition with Amazon tools like Brand Stores, Posts, A+ Brand Story and Sponsored Brands.
Furthermore, brands can keep their customers engaged and better informed by communicating with them via Brand Tailored Promotions and Customer Reviews. By using these tools and creating high quality content, sellers can make their brand name more relevant and more likely to be displayed in the title.
Please let us know how we did.
Were you satisfied with the support provided?
P.S. NOT SATISFIED in the slightest.
12 replies
Glenn_Amazon
Hi there @Seller_oufdgbuH7OioU,
I'm sorry you have been disappointed the answers from the Brand Support team. While I understand you are frustrated, but in general the team will not be able to change the policies currently being implemented. However I can take your feedback on this current policy to the appropriate internal leadership. Please reply with your most recent Case ID so I can share your experince. I cannot provide updates or guarantee a change to the policy but I can say that it will be reviewed by the appropriate leadership and I will be advocating on your behalf. Thank you for your understanding.
-Glenn
Seller_A46BWWp4ocldR
What do you suggest the sellers to do?
The Amazon "experiments" ruin businesses!!
We have been around for 8 years selling the same brand and investing millions of dollars in promotion! Does it seem to be fair with our small business?
There is NO UNDERSTANDING possible, just frustration and anger!
Seller_oufdgbuH7OioU
Hi Glenn,
Thank you for responding (and my apologies for the delay in getting back to you). I had to walk away from my work on Nuvora's Amazon store for my own mental health. It is so disheartening to see this happen. Nuvora has been selling on Amazon since 2009 (and have paid 10's of thousands of advertising dollars to your company).
The main case ID is 15605592961 (created on July 10, 2024)
The follow up case I submitted is 15630569491
Hope Amazon understands where they need to make a simple but important change: allow brand names when they are also the product name(s). Wishing you success in having them understand our point of view.
Thank you. Kathy
Glenn_Amazon
Thanks for your details @Seller_oufdgbuH7OioU,
I've reached out with your feedback on this issue to the respective team. I can't guarantee they will overturn their previous decision, however I will advocate to the best of my ability. Thank you for your understanding.
-Glenn
Glenn_Amazon
Hello @Seller_oufdgbuH7OioU
At this time the team as received your request for exception regarding the internal policies regarding Brand names in the title. If the request is accepted it will be displayed on the detail page in about 10 business days. If the Brand is not displayed on the title in 10 business days please feel free to reach out to me here and I can escalate further. Thank you for your understanding.
-Glenn
Seller_oufdgbuH7OioU
Hi Glenn,
Thank you SO much for escalating this on Nuvora's behalf! I'll keep monitoring the listings to see if they accept our request for an exception. We cannot change the brand names at this point because we are in too deep and would lose all of our valuable reviews, etc. by starting over.
If we don't get the exception, I will most definitely circle back to this thread so let's not mark it resolved as yet?
Thank you again! Kathy/Nuvora, Inc.
Seller_oufdgbuH7OioU
Glenn,
I wanted to circle back and thank you for escalating our issue - it did work for our Salese products (at least today the product names are back). However, our two Dentiva listings still don't have the product name... just says Complete Oral Hygiene on both listings. Is it possible to escalate again or remind them of the two below that have the same issue (product name same as brand name)? Thank you, Kathy
Dentiva Complete Oral Hygiene ASIN B002R6D3E0
Dentiva Complete Oral Hygiene - 6 Pack ASIN B00JQM3QJK
Glenn_Amazon
Hello @Seller_oufdgbuH7OioU,
Thanks for reaching out with your concerns. So each individual Brand requires its own escalation so while one of the Brands was given exception the other was not. I'm currently reaching out to the appropriate team to appeal for an exception for this Brand as well. Once I have updates I will reach out to you again here. Thank you for your understanding.
-Glenn
Seller_A46BWWp4ocldR
We are facing the exact same problem and is destroying our business!!
We have received the same message from Amazon. This is just BS. There is no reasoning or any coherent explanation, just plain and flat injustice and unfairness.
We've been around since 2016, and our brand is quite well-known in our field.
Amazon removed our brand name from the title but left all the diapers that are our direct competition (Depends, Tena, and their own Amazon etc), with theirs.
This move from Amazon only favors the recent low quality Chinese copies (something Amazon doesn't seem to care to resolve) and a HUGE advantage for the brands of diapers that they are protecting.
This is forcing us to spend more on advertising with much fewer sales.
We are losing thousands of dollars each month.
This is pure discrimination, unfair competition and total disregard for the sellers.
